Plexus Systems' Patrick Fetterman to Share Best Practices for Marketing Software as a Service

Share Article

Plexus Systems Vice President Patrick Fetterman will present during the Softletter Marketing Seminar and share strategies for growing Software as a Service (SaaS) sales. The presentation, entitled "SaaS: How Does Your Garden Grow?," takes place on October 4 beginning 8:00 a.m. at the Hyatt Regency in Santa Clara, Calf. The Softletter Marketing Seminar showcases companies that have been successfully selling on-demand products in the SaaS model. Plexus Online is recognized for breaking through some of the assumed limitations of SaaS.

Plexus Systems, Inc., providers of Plexus Online on-demand software for the manufacturing enterprise, today announced that Plexus Systems, Inc. Vice President Patrick Fetterman will present during this week's Softletter Marketing Seminar and share strategies for growing Software as a Service (SaaS) sales.

The presentation, entitled "SaaS: How Does Your Garden Grow?," takes place on October 4 beginning 8:00 a.m. at the Hyatt Regency in Santa Clara, Calf. Fetterman will explain how the marketing process can add value, and he'll provide lessons learned through his 10+ years of marketing SaaS technologies.

The Softletter Marketing Seminar showcases companies that have been successfully selling on-demand products in the SaaS model. Plexus Online is recognized for breaking through some of the assumed limitations of SaaS. It delivers a full featured technology solution that automates processes and improves all aspects of production and manufacturing operations from the shop floor to the top floor.

Plexus Online offers over 350 functional modules, providing companies instant access to vital information and management functions using a simple web browser The on-demand solution features enterprise resource planning (ERP) functions such as accounting and finance modules, customer relationship management (CRM) features such as order entry and tracking, manufacturing execution systems (MES) function such as production scheduling and machine integration, and supply chain management (SCM) functions such as supplier quality and traceability.

Prior to joining Plexus Systems as the marketing vice president in 2006, Fetterman led New York City-based Mi8 Corp., where he served as vice president of marketing and products from 2000 to 2005, and as president from 2005 to 2006. Fetterman's also held strategic marketing positions at eGain Communications, NMS Communications, and Xyplex, Inc. He's the author of the blog "Lean Marketing: No Muda!" (http://www.patrickfetterman.com), which shares viewpoints on strategies and tactics.

About Softletter
Softletter is a twice-monthly industry newsletter that reports on business issues and trends in software publishing. The newsletter and conference are produced for an audience of senior level industry executives, product managers, and key industry consultants. Softletter tracks new marketing and distribution tactics, company operations, finance, pricing models, product management, and emerging technologies in the desktop, enterprise, Open Source and Software as a Service (SAAS) market segments.

About Plexus Systems
Since 1995, Plexus Systems, Inc. (Auburn Hills, Mich.) has maintained a singular vision -- to drive significant cost, quality and productivity improvements for manufacturers, from the shop floor to the top floor. Plexus Onlineā„¢ is an on-demand software for the manufacturing enterprise, delivering a powerful, real-time interface. Plexus Systems originated internally at a manufacturing company, and was designed to resolve quality challenges, including production, distribution and global supply chains management issues. Today, Plexus Online also enables businesses to manage accounting, financials, compliance and human resources and other top priorities. Plexus Systems serves a cross section of manufacturing industries (OEM and suppliers), particularly automotive, defense, medical device and aerospace companies headquartered in the Americas, Asia, and Europe.

Plexus Systems has partnered with Apax Partners (http://www.apax.com), one of the world's leading global private equity groups, to drive global expansion and further strengthen the company's products, services and market position. Apax Partners operates across the US, Europe and Asia and has more than $20 billion in funds under management and advice. In 2006, funds advised by Apax made a strategic investment in Plexus Systems, joining the founding investment group as stakeholders in Plexus. Visit http://www.plex.com for more information.

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

PEGGY FENWICK
Visit website