Howard Nestler Bulletin Equates Executive Brand Awareness' With Survival

Howard Nestler, CEO of Executive Options, today issued a national bulletin to marketing professionals and executives alike which equates awareness of an executive's personal brand with his or her ability to survive consolidation, downsizing and the current glut of top specification competition on the job market.

New York, NY (PRWEB) October 4, 2007 -- Howard Nestler, CEO of Executive Options, today issued a national bulletin to marketing professionals and executives alike which equates awareness of an executive's personal brand with his or her ability to survive consolidation, downsizing and the current glut of top specification competition on the job market.

"The moment that an executive manages to stop thinking as an employee and start thinking as the brand management strategist for their own personal brands, the world and everything it has to offer changes," says Nestler. "The fact that most executives operate in a condition of total anonymity within their industry is evidenced by the fact that they don't have a continuous flow of enhanced offers coming to them even though employed."

Nestler makes the point by citing the net financial position of the particularly well-managed corporate brand Ferrari: 213 million Euros in 2006 compared to 13 million in 2005. "When an executive's net financial position fails to improve year after year owing to a flat-lining compensation, it is the most obvious symptom of an anonymous brand," Nestler explained. "The lesson here is that high visibility can bring rewards that merely working harder can never achieve."

Nestler observes that most executives understand these principals as they apply to their corporation's products and services. "However, they assume a default approach to securing their futures by adding their resumes to the millions of others in circulation hoping for the best."
   
Nestler points out that survival as an executive in today's job market is akin to the survival of a relatively unknown company, "Visibility is the key to survival."

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