Blu-Ray Technology Extends to TV Shows

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Consumer price breakthrough seen as "Complete Seasons" on a Blu-ray Disc can be less expensive than DVD sets. Blue Ray Technologies opens Blue Ray Television division to serve exploding TV shows on DVD market with High Def discs that hold 5X the content of a DVD.

Blue Ray Technologies is launching a new television division to serve the burgeoning Hi-Def TV market with Blu-ray discs. With virtually all network and cable shows now shot in High Definition, a new market for Blu-ray DVDs is springing up for TV fans.

The home market for TV show on DVD is well-established: about 100 "Complete Season" sets, specials and TV movies are released every month - more than tripling new theatrical titles.

Complete Season releases can actually be cheaper to networks and consumers than regular DVDs as 13 episodes will fit into a single 25 gigabyte Blu-ray disc, rather than four DVDs. Boxed DVD sets retailing at $49 -$79 presently could be sold in the $29 -$39 range, with store prices being much less.

"This is a breakthrough for the consumer," said DVD pioneer and Blue Ray Technologies founder Erick Hansen. "Some companies will still want to release high-priced boxed sets, but others will see fans can get the same season on Blu-ray for $30 less than DVD. And that means more sales, so everybody wins."

Blue Ray Technologies, known for being first indie Blu-ray disc manufacturing plant, is expanding its operations to become the first high-def TV disc manufacturer with the launch of its Blue Ray Television division. It will serve the exploding industry with the discs that both producers and consumers with HD TVs will demand.

"Producers who are shooting their series and TV movies in HD will want their Complete Seasons and specials seen in the infinitely better Blu-ray format for home use, while consumers who invested in HD TVs will want their collections that way too," said Hansen.

And the market is big and getting bigger. According to Nielsen Market Research almost 70% of U.S. homes will have an HD TV set by 2010, fueled by dropping prices in big screen TVs and the proliferation of high def programming. The Blu-ray discs would have room not just for a whole season, but behind the scenes and other special features and even games based on the TV shows. And with the 50 gigabyte Blu-ray discs, complete runs of popular series can be put on one disc, making old series less expensive to own.

Blue Ray Technologies ( has completed its $12 million plant in downtown Spokane, WA and produced the first run of true indie Blu-ray discs in the U.S. following an arrangement with GE Plastics. Washington-based Blue Ray Technologies Inc. recently opened its new environmentally friendly plant to manufacture and distribute Blu-ray discs in Spokane. The plant will run nonstop and will eventually surpass 100,000 discs a day.

"New technology will provide the next boon to TV production companies large and small as it did when VHS and later, DVDs came to market and created new revenue streams," said BRT chairman Hansen. "Driven by the HD TV boom in U.S. households, a growing number of consumers will steadily replace their DVDs with high definition discs."

Blu-ray (the generic name) has a rival format, HD-DVD, which BRT manufactures as well. Though Hansen says, "The competition is over. Blu-ray won."

Erick Hansen or Susan
509 747-2960


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