Adorama Camera's "100 in 100" Free Photography Tips Series Enters Fifth Week

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AIRC (Adorama Imaging Resource Center) posts the latest of 100 tips in 100 days.

Adorama Camera today started the fifth week of "100 in 100: 100 Photography Tips in 100 Days" (, a series of free photography tips for snapshooters and camera enthusiasts, posted every day from today through December 18, 2007. "100 in 100" is the latest addition to the AIRC (Adorama Imaging Resource Center), Adorama Camera's online photo magazine.

"We're thrilled with the positive response we've received so far," notes AIRC editor in chief Mason Resnick. "100 in 100 is getting an excellent response and is attracting photography enthusiasts who haven't been to Adorama or visited the AIRC before."

This week, visitors to 100 in 100 will learn: how to use anti-shake technology to get sharper photos; why you should bracket (shoot at several exposure settings) to get the best exposure; how to soften the harshness of on-camera flash; the missing item that will make a difference in scenics; using backlighting when shooting fall foliage; and where to place the horizon in your scenes.

Missed last week's tips? They included what you need to do to see if your imaging sensor is dirty; when to use the widest or smallest aperture on your lens; how to avoid a distracting background; how to label your CDs; how to photograph mirrors and not be in the reflection; protecting your camera from rain and snow; and when it's best to shoot in black-and-white.

The language is relatively non-technical, so anyone can learn, no matter what experience they have. "I believe that everyone who checks in for our daily tips and puts them into practice can improve their photography," notes Resnick. "Readers can expect a wide variety of suggestions. Everyone, from snapshooters through professional photographers, will see an improvement in their photography over the next 100 days if they put these tips into practice."

Resnick is inviting bloggers and webmasters with photo-related content to link to "100 in 100," ( "If you have photography-related content on your site, this will add value to it," he notes.

Daily and weekly summaries will be available via the AIRC's News Desk RSS feed (

Online photo magazine at a retail site? AIRC - Adorama Imaging Resource Center ( is the choice destination for photographers at all levels of experience who want to improve their picture-taking and image-editing skills. AIRC has over 275 how-to photography articles, buying guides and picture-selling advice, as well as daily breaking news about the photography industry, written by a team of top photography experts.

Why would Adorama, a well-respected New York-based camera retailer, publish what is essentially an online photo magazine? Resnick says, "we believe the more information and knowledge we can provide, the more people will trust Adorama both as a reliable information source and as a place where they can feel comfortable buying their photographic gear."


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