ClickandBuy Joins Ethoca in Global Fight Against Fraud

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Global fraud industry faces new threat as international e-payment company joins community of companies working together.

Ethoca is the only service that allows us to benefit from the fraud experiences of other companies. I encourage others to join us with Ethoca.

Ethoca Limited (Ethoca), the leader in collaborative fraud management, announced today that ClickandBuy Limited (ClickandBuy) is the latest e-commerce company to join Ethoca's rapidly expanding community committed to fighting fraud.

ClickandBuy helps merchants from all over the world increase their e-commerce revenues by making it easy to buy and sell online. The ClickandBuy system offers their customers the possibility to make safe and convenient purchases of Internet content and services. 7,000 online merchants are successfully using ClickandBuy worldwide, including Apple iTunes, BT, Skype, msn, AOL, Electronic Arts (EA), GMTV, Betfair, ScanDisk, tiscali, T-Online and Disney.

"Adding Ethoca's collaborative fraud management service enhances our risk management system," said Joerg Heidenreich, VP, ClickandBuy. "Ethoca is the only service that allows us to benefit from the fraud experiences of other companies. I encourage others to join us with Ethoca."

This recent announcement underscores the growing movement towards collaborative fraud management as the next step in fighting fraud on a global basis. Ethoca recently added a number of publicly traded and recognized leaders to its community, and expects other significant announcements in the months ahead. Companies that use Ethoca's service see fraud management as an area for cooperation - not competition.

"Why fight fraud alone?" said Andre Edelbrock, Ethoca President and CEO. "ClickandBuy, and other global leaders in e-commerce, see Ethoca's collaborative fraud management service as a way to inform their decisions -- and enhance their profitability on thousands of transactions every day. The time to join is now."

About Ethoca Limited (Ethoca)
Headquartered in Dublin, Ireland, with offices in Toronto, Canada, Ethoca enables businesses operating in any customer-not-present environment (i.e., business by internet, phone, fax or mail) to make informed decisions about their customers through sharing data in a way that is efficient, effective and ethical. Businesses submit transaction data to Ethoca and in return receive summary history and analysis based on the collective data of Ethoca's clients. The data received can then be used to gauge the fraud-risk associated with any given transaction.

Ethoca's clients increase profits by finding the optimal balance between allowed transactions and fraud-risk levels, and fraud management costs. Ethoca's use of independent third-party business process and data integrity audits ensures that the privacy and security of data is maintained. For more information about Ethoca visit http://www.ethoca.com.

About ClickandBuy (ClickandBuy)
ClickandBuy is a full-service e-payment and billing system, with more than 7,000 well known merchants using the solution. Merchants include: Apple iTunes, BT, Skype, msn, AOL, Electronic Arts (EA), GMTV, Betfair, ScanDisk, tiscali, T-Online and Disney.

By taking payments through ClickandBuy, merchants can offer more than 40 different payment types to customers across Europe on a single contract and system. Added to these 40 payment methods are multiple currency capability, language support and local payments knowledge, which means that ClickandBuy represents a strong combination of global reach and local capability in the world of web payments. ClickandBuy has more than 312 employees worldwide in New York, London, Zug, Switzerland and Cologne, Germany. For more information about ClickandBuy visit http://www.clickandbuy.com.

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Jason Graham
Ethoca Limited
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