(PRWEB) October 5, 2007
PRWEB) October 5, 2007 -- As part of its corporate responsibility, Lime Media Trucks has established a partnership with the Canadian Association of Food Banks (CAFB) as its charity of choice across Canada. In conjunction to launching nationally, Lime Media Group is hosting an event on Thursday, October 11 from 6:00 p.m. - 9:00 p.m. at the Grand Hotel and Suites, 225 Jarvis Street, in Toronto to assist the CAFB in their fund raising initiatives and to celebrate the GTA launch of their media trucks. Proceeds from this event will help the Canadian Association of Food Banks support its members across the country. It will also help feed the many individuals and families who rely on food banks for a portion of their daily food requirements.
Tickets are priced at $80.00/each, plus taxes. Wine and cheese and other refreshments will be served and entertainment will be provided. This promises to be a very special event. The invitation is open for anyone to attend and advance registration is required and accepted online at http://limegroup.ca/events.html.
Furthermore, Lime Media Group will help drive your sales.
Companies are constantly seeking unique and viable advertising opportunities to raise awareness for their core brands. Currently, a trend that is emerging is the strong media shift toward outdoor advertising. Lime Media Group deliver the goods. Their mandate is to offer high impact mobile, outdoor advertising.
The average Canadian may spend 15 hours or more per week in their car: a captive audience. Lime Media Group's advertising messages will be viewed by thousands of drivers, every single day.
An interesting fact: the higher the miles traveled the greater the overall income of the prospective consumer. Then there's the case of the commuters who represent a large portion of the population. They may spend close to two hours each day traveling back and fourth to work. Lime Media Group will reach that audience too. Outdoor mobile advertising is a very effective way of reaching a large audience.
Special events for instance, concerts and sporting related events, etc., Lime Media Group will be on-site, delivering advertising messages and they come across as "really cool," when they are all lit up at night.
Lime Media Group is the next generation of truck-side advertising vehicles; they are, in effect, billboards in motion.
The company is Winnipeg-based. They are not a franchise operation. Presently they are servicing the mobile outdoor advertising requirements of Western Canadian cities such as Winnipeg, Calgary, Edmonton and Vancouver. Due to their exceptional track record the company is building on their success in the East, as well. They are expanding their services into the G.T.A. and into Niagara Falls and they are also penetrating into the Montreal market with their fleet of trucks.
Robert Unger, Vice-President Lime Media Group, indicates, "We pride ourselves in offering the most advanced technology in an advertising truck. Our company introduced its first advertising vehicles to Canada in September of 2006. They are equipped with a scrolling display on each of the three sides. Each side has a capacity of up to 12 billboards at a time. A batch of billboards is easily interchanged if a separate night shift is sold to different clients. There is also an option of a frontal scrolling system to allow for additional ad spaces. The billboards are back-lit and are truly spectacular at night and designed to be highly visible."
He emphasizes, "We are leaders in the mobile advertising industry due to our superior technology and the fact that we strive to be environmentally conscious as well as very community minded. For example, our truck owners across Canada are encouraged to use environmentally friendly bio-diesel, provide pickups and deliveries and even work with local food banks in an effort to bring in inventory from grocery stores.
"This is an opportune time for Lime Media to become involved within the community with this fund raising initiative that focuses on raising awareness for the CAFB and their many programs.
"The company is also an honorary member of the Canadian Renewable Fuels Association. Lime Media Group's community approach also subsidizes advertising for charitable organizations like Crime Stoppers and Canadian Blood Services."
Within the GTA, Lime Media Group plans to implement similar strategic alliances they have established in western Canada, with charitable foundations and other companies within the not-for-profit sector. As well, they are proud to be a member of Imagine Canada. Raising visibility for these organizations is their primary mission. Looking to the future, Lime Media Group is also planning to partner with other environmentally…conscious companies.
Lime Media Group is currently making a significant impact on the mobile advertising industry within the GTA, Canada and North America ... one truck at a time.
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