Luxury Fashion Brands for Baby and Child, Online for the First Time

Share Article, launches in London UK, offering luxury children’s & baby Brands, never available online before. Buy Ralph Lauren, Cacharel, Roberto Cavalli (Angels & Devils) and Paul & Joe for babies & kids (Newborn to 6 yrs old)., launches in London UK, having signed worldwide distribution rights to sell upmarket designer Brands for babies & children.

Set up by founding husband & wife team, Alex Theophanous & Alexa Till, with a vision to bring a “Net-a-porter” experience to Childrenswear. Alex with his 15 years of business & marketing experience is the founder and director. Alexa has worked for 15 years in fashion, and already runs a successful fashion Showroom. She is the fashion consultant to the Business. offers around fifteen of Europe’s biggest and most up-and-coming designers for children up to 6 yrs of age. It offers classic names from big fashion houses, such as Polo Ralph Lauren, Cacharel & Roberto Cavalli, to more up-and-coming designers, such as Simple Kids, Maan & Zef.

The customer experience at is made addictive through the use of lifestyle photography, which aims at styling the clothes that are sold, and allowing shoppers to buy complete looks off-the-page. In house stylists and photographers are used to create lasting looks and high impact photos.

Worldwide delivery is offered, with all orders despatched in luxury gift boxes, in pink, blue or white. Returns are handled seamlessly, and DHL shipping ensures rapid transit.

A new service, “My baby List” allows prospective Mum’s & families, to build a “Wedding List” style wish-list, and email their family & friends straight off the site. They can then see what’s in-stock, out-of-stock, and already sent, and “quick-buy” anything they like off the list.

For additional information about the subject of this release, contact:
Alex Theophanous
+44 207 384 1505


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Alex Theophanous
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