Hanson Dodge Creative Nabs Three Web Marketing Association Awards

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Trek Lime launch site named best marketing website.

Three Web sites created by Hanson Dodge Creative, America's leading branding and design firm focused on the active lifestyle consumer, have been named winners in the Web Marketing Association's eleventh annual WebAwards.

The WebAwards is an international competition that selects the best Web sites in 96 industries while setting the standard of excellence for all Web site development. Sites are judged on seven criteria including design, innovation, content, technology, interactivity, copy and ease of use.

Trek Bicycle's Lime Bike Launch site (http://www.trekbikes.com/lime) was named Best Marketing Web Site, meaning it received the highest score in the marketing category. The site, which was recognized for its beautiful, dynamic design and outstanding use of online technology, was created as part of an integrated campaign that included advertising, public relations, POS and events.

Johnson Outdoors' Extrasport (http://www.extrasport.com) and Escape Watercraft (http://www.escapewatercraft.com) sites were named Outstanding Web sites in the consumer goods and B2B categories respectively. An "Outstanding" designation indicates that the site earned at least 60 out of a possible 70 points. Both sites were lauded for outstanding design, content and ease of use.

This is the second year that Hanson Dodge has earned a best of category award. Last year, the "Road to Xavier" admissions site created for Xavier University was awarded the Best University Web Site. For a complete list of this year's winners visit http://www.webaward.org.

About Hanson Dodge Creative:
Hanson Dodge Creative is America's leading design, branding and integrated communications firm focused on the active lifestyle consumer. Over 70 planners, marketers, designers and artists deliver insightful strategies, inspired design and maximum impact to an international portfolio of active lifestyle brands including Trek Bicycle Corporation, Burton Snowboards, Horizon Fitness, Johnson Outdoors, the Wisconsin Department of Tourism and the Saris Cycling Group. Hanson Dodge offers a wide range of strategic and creative services including brand planning, marketing communications consultation and innovative technology solutions. For more information on Hanson Dodge visit http://www.hansondodge.com.

About the Web Marketing Association:
The Web Marketing Association is working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of Website development and marketing on the Internet. Since 1997, the Web Marketing Association's annual WebAward Competition has been helping interactive professionals promote themselves, their companies, and their best work to the outside world. Now in its eleventh year, the WebAward Competition has become the premier award event for Web developers and marketers worldwide.


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