Slower Growth Expected for Holiday Wine Gift Sales

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New wine industry research report identifies spending plans and product preferences of likely wine gift buyers this holiday season. The VinterActive 2007 Consumer Wine Gift Preference Report summarizes response from over 1000 U.S. wine consumers and provides detailed analysis revealing the unique purchasing preferences of key customer segments.

With fewer buyers planning to increase spending in 2007 and more remaining undecided, sales of wine gifts at U.S. wineries are expected to grow during the 2007 holiday season at a slower pace than 2006

Wine marketing researchers at VinterActive LLC today released the results of their annual research report on consumer preferences and purchasing plans for wine gifts in the upcoming holiday season. The VinterActive 2007 Consumer Wine Gift Preference Report summarizes response from over 1000 U.S. wine consumers and provides detailed analysis revealing the unique purchasing preferences of key customer segments.

"With fewer buyers planning to increase spending in 2007 and more remaining undecided, sales of wine gifts at U.S. wineries are expected to grow during the 2007 holiday season at a slower pace than 2006", according to VinterActive Founder and CEO, Bryan St. Amant. "While slower growth and consumer indecision may heighten competition, wineries offering attractive gift packages at popular price points will still be well positioned to maximize their share of the growing market for holiday wine gifts."

Key findings of the new research report reveal:

> Top 5 wine gift preferences in 2007:

  • 2 bottle gift sets
  • Highly rated wines
  • 1 bottle gift sets
  • Gift baskets w/food & wine
  • 3 bottle gift sets

> Most popular wine gift price range in 2007: Under $50
> Most lucrative wine gift price range in 2007: $50 to $75
> Buyers preferring to purchase via internet/online store: 84%
> Buyers considering wine gifts to friends or family in 2007: 77%
> Buyers considering wine gifts to business associates in 2007: 35%
> Fastest growing segments in 2007: highly rated wines, rare/library wines, and wine gifts priced $75 to $100.

Other areas examined by the study include consumer preference for customized wine gifts, purchase methods, and gift options such as personalized notes, gift wrapping and express delivery. Detailed analysis identifies the unique product and price preferences of separate consumer segments including business gift buyers, gift basket buyers, $100+ gift buyers, under $50 gift buyers, men vs. women, and younger vs. older wine consumers.

Complete findings from this research are published with detailed analysis and wine gift recommendations in the VinterActive 2007 Wine Gift Preference Report now available from VinterActive LLC at a cost of $595. More information is available at http://www.vinteractive.com.

About VinterActive LLC
VinterActive LLC is a wine industry leader in the research and practice of consumer direct wine marketing. VinterActive research is used by wineries, wine industry associations, analysts and policy makers seeking useful insight into consumer behavior, customer preferences and industry best practices. VinterActive's proprietary techniques for increasing tasting room, wine club and online sales have proven effective for both large and small wineries seeking to maximize their share of the rapidly growing consumer direct sales channel.

For more information, contact:

VinterActive LLC
9940 Starr Rd. - Suite 130
Windsor, CA 95492
(707) 836-7295
http://www.vinteractive.com

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Bryan St. Amant
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