A little bit of what you fancy
(PRWEB) October 8, 2007
Ferrero is to invest a further £5m behind it's top ten Countline brand Bueno following the success of the "A little bit of what you fancy" campaign, which has to date resulted in an impressive annual brand sales growth of 15.5%1.
The new Bueno campaign, again targeted at young women, continues to encourage consumers to enjoy 'A little bit of what they fancy" and includes the alittlebitofwhatyoufancy.com website, and a new TV creative; 'Sauna'. Building on the brand's theme, the new creative features two girls enjoying their Bueno bar and having "A little bit of what they fancy" when they steal a handsome guy's towel from the sauna.
The campaign tone is deliberately fun and cheeky and has proven to be extremely popular with the target audience. Recent research conducted demonstrates the positive contribution of the advertising, generating uplift in awareness and buzz around the brand. Dave Tucker, Marketing Director comments "The light hearted tone is a perfect fit with Bueno, which combines light crispy wafer, creamy hazelnut and smooth milk chocolate, just right for "A little bit of what you fancy".
The TV campaign is being supported by a comprehensive 360° integrated package including digital, off and online PR, together with an extensive sampling drive, which includes mass sampling consumers via cover mounts in Glamour, New Woman Magazines and extensive office sampling.