Winsper Announces Luxury Survey Results
350 global marketers polled at luxury interactive conference in New York.
Boston, MA (PRWEB) October 9, 2007 -- Winsper--a full-service, integrated, brand communications firm--announced today that it released the results of its proprietary research conducted at the Luxury Interactive Conference in New York.
Insights from the research include:
| | - Luxury marketers said they are very confident in their ability to define their best customers, but they often are unsure about what their customers' values, attitudes and influences.
- 20% of luxury marketers believe consumers choose their brand because of its quality.
- The majority of respondents believe their consumers have a personal relationship with their brand.
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To view the Winsper Luxury Marketing Survey results visit http://www.winsperinc.com/6Ps/lux_landing.php
Winsper also recognizes that there is no one-size-fits-all template to understand the wants and values of the luxury consumer. The purpose of the survey was to connect with a variety of luxury companies and better understand how they perceive their brands and customers. Through the 6P'sTM (People, Product, Passion, Pleasure, Purpose and Price), Winsper sought to connect the consumer decision criteria with the brand marketers perceptions to better understand how to leverage the two.
About Winsper
Winsper (www.winsperinc.com) is a "thinking" firm headquartered in Boston, MA. Winsper is one of the first brand agencies in the United States to specialize in affluent and c-level consumers. Winsper has extensive experience with these groups and unparalleled insight into the high net-worth consumer. Winsper devises new ways for its clients to build their brand value over time and sales overnight by providing integrated solutions across all facets of clients' business that include marketing, advertising, public relations and creative communications. Winsper is a charter member of the Luxury Marketing Council of Boston.
About Luxury Interactive
Luxury Interactive 2007 brought together over 350 top executives from all over the world.
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