New York, NY (PRWEB) October 16, 2007
Limited-edition Ralph Lauren polo shirts are available as part of Fashion Targets Breast Cancer Worldwide (FTBC), an initiative to raise breast cancer awareness recently launched by NET-A-PORTER, in partnership with The Council of Fashion Designers of America/CFDA Foundation Inc. The polo shirts and other products are for sale exclusively at http://www.net-a-porter.com.
With this year-long initiative, NET-A-PORTER.COM, the world’s leading online luxury retailer, is bringing women all over the world together to raise breast cancer awareness and support a worthy cause.
The NET-A-PORTER and FTBC year-long initiative will feature a series of limited-edition polo shirts designed exclusively by Ralph Lauren. Individuals can buy one now for £55/€80/$75. All net proceeds will be donated to Fashion Targets Breast Cancer ® WORLDWIDE, where they will benefit local breast cancer charities around the world.
Photographer Patrick Demarchelier, creative director David Lipman and five of the world's hottest supermodels contributed their time and talent to produce the beautiful image used for the Fashion Targets Breast Cancer and NET-A-PORTER initiative. Watch the behind the scenes action from the day of the shoot at http://www.net-a-porter.com/FTBC/FTBehindTheScenes
Visit NET-A-PORTER's FTBC store featuring need-to-know facts about breast cancer, unique merchandise, as well as behind-the-scenes footage of the FTBC ad campaign, featuring the Ralph Lauren-designed polo shirts worn by top models.
Click here to make a difference and buy an FTBC polo shirt: http://www.net-a-porter.com/Shop/Featured-Products/FTBC.
NET-A-PORTER.COM was launched in June 2000 and has since successfully established itself as the world's leading global online luxury retailer. Presented in the style of an online fashion magazine, NET-A-PORTER.COM features each season's key trends, helpful editors' tips and expert style advice. With luxury packaging, free returns, same day delivery in London, New York City and express delivery to the rest of the world, NET-A-PORTER.COM provides an unparalleled level of service and designer offerings to online shoppers.
For further information please contact the NET-A-PORTER.COM in-house PR team: Emma Paton +44 207 255 4504
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