Greenlight Wireless Founders Win 'Mobile Visionary' Award

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Greenlight's founders and the company's Advertizer service receive top honors in the 2007 Mobile Star Awards.

Greenlight Wireless Corporation founders Kevin Perkins and Mark Sieve, along with the company's Advertizer service, have won Gold Stars in their respective categories of this year's Mobile Star Awards.

Perkins and Sieve won a Gold Star in the "Visionary: Wireless Services" category of the recently held 2007 Mobile Star Awards hosted by MobileVillage. Greenlight's Advertizer service won a Gold Star for the second year in a row in the "Enterprise Software: Mobile Marketing" category.

"This year thousands of MobileVillage readers cast votes," says MobileVillage Editor Gary Thayer. "These readers include leading experts across the mobile industry who have a deep understanding of mobile technologies and services."

The annual Mobile Star Awards aim to honor and promote the best companies, products, deployments, and leaders in mobile and wireless technology. Winners are chosen by subscribers to Go Mobile, MobileVillage's free online newsletter sent to technology executives, mobile professionals, IT managers, developers, and top tech journalists.

About Greenlight Wireless' Founders:
Kevin Perkins and Mark Sieve founded Greenlight Wireless in the nascent mobile Internet industry of 2001. Early on, Perkins and Sieve recognized the challenges with providing fast, intuitive access to Web content on handheld devices, which prompted them to create the platform agnostic, portal-based transcoding model currently emulated by other players in the mobile space. Many innovations that have since become standard features in the mobile browsing world were first developed at Greenlight Wireless under the management of Perkins and Sieve, including the first:

  • Portal-based transcoding engine: Skweezer (2003)
  • Globally distributed mobile ad platform: Advertizer (2004)
  • Pagination system that splits large Web pages up for viewing on cell phones (2005)
  • Mobile Web page translation feature (2005)
  • Portal-based mobile RSS reader (2005)
  • "Find in page" search that carries Web search keywords into search result pages (2007)

Greenlight Wireless has grown to provide services to customers in over 175 countries and supplies white-label transcoding and advertising solutions to some of the largest wireless operators, search engines, and ad networks in the world. Kevin Perkins and Mark Sieve have, through their years at the helm Greenlight Wireless, helped shape the way that mobile data and mobile advertising services are delivered and consumed across the industry.

About Advertizer:
Advertizer is the world's first internationally-consumed mobile advertising service, having served mobile ads in over 175 countries since its release in 2004. Advertizer works by retrieving ads based on keywords or other user input from multiple top-tier ad suppliers, then providing a single ad feed that works across diverse distribution channels, such as mobile and desktop. These ads can be provided in a variety of formats, including CPC, location-based, and click-to-call, and can be delivered via commonly-used systems, such as XML, HTML, and RSS. Advertizer offers a 50/50 revenue sharing model and doesn't apply the hidden charges and fees often associated with other ad providers.

On the Net: Advertizer site:

About MobileVillage:
Founded in 1993, MobileVillage is a market and solution development company dedicated to advancing mobile and wireless enterprise computing in a wide range of industries. MobileVillage accomplishes this by fostering education and alliances through "Best of Breed" solution identification, event partnerships, an online industry directory, industry job postings, daily online news, its widely respected Go Mobile newsletter, a Mobile Mentors program, and popular annual Mobile Star Awards program.

On the Net: MobileVillage site:

About Greenlight Wireless:
Greenlight Wireless is a leading innovator of wireless technologies, providing mobile solutions for enterprise-level businesses, Web portals, and wireless carriers. Greenlight Wireless' consumer-oriented Skweezer service optimizes Web content for handheld devices, providing a richer browsing experience and adding value to wireless data offerings. Greenlight's Advertizer product is a cutting-edge advertising program for operators, search engines, and publishers who want to monetize their content in the mobile environment.

On the Net: Greenlight Wireless site:
Greenlight Wireless blog:


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