Bergen County, NJ (PRWEB) October 9, 2007
Nowadays, both small and large businesses are constantly on a lookout for new and innovative ways to break through to customers using various forms of marketing and advertising. Similarly, many advertisers have pointed out that traditional forms of advertising have become less effective in reaching their consumers.
Direct Mobile Advertising, Inc (DMA) is an advertising agency operating a fleet of mid-sized trucks that are equipped with state-of-the-art scrolling billboards on each side which use high impact graphics and unique powerful backlighting to bring advertising message to life in vivid colors. These moving billboards are in constant motion repeatedly traveling the same pre-determined routes based around the highest traffic areas in Bergen County, as reported by the New Jersey Department of Transportation. In addition to potentially generating over 100,000 daily impressions, DMA employs professional street teams to distribute flyers, coupons and special offers directly to advertiser's customers.
"As business owners we've experienced a lack of opportunity and prohibitive costs associated with outdoor advertising of small and mid size businesses. More than that, traditional ways of advertisement such as TV, radio and print publications were not always effective and as targeted as we wanted them to be" says Henry Polur, a founder of DMA. "We saw an opportunity to provide local businesses in Bergen County with outdoor advertising and marketing services at a fraction cost of traditional mediums, while delivering effective, targeted, and results-driven campaigns" he concludes.
Multiple studies conducted in the field of outdoor advertisement confirm that mobile billboard marketing reaches the hard to reach consumer more effectively than any other form of advertising. Also according to the European outdoor advertising association in Zurich, Switzerland mobile billboard advertising boosts company name recognition 15 times greater than any other form of advertising. Mobile billboard advertising is most useful for: Corporate Branding, Advertising Campaigns, Holiday Promotions, Special Events, Athletic Contests, Grand Openings, Large Sales Promotions, Conventions and Trade Shows, College and Charity Events and Political Function.
As far as the vision for the company, Daniel Rozengurtel, a DMA co-founder says: "Our most important priority is to help local businesses grow by being exposed to outdoor advertising and marketing just like the big players in the market are. We're not interested to merely sell as many ads as possible, but to really work with our clients to understand their needs to help drive success to their business by creating tailored, targeted and powerful advertising campaigns."
About Direct Mobile Advertising, Inc.:
Direct Mobile Advertising Inc. (DMA) provides mobile marketing and advertising services with media presentation utilizing state-of-the-art scrolling billboard technology mounted on each side of a mid-sized truck. DMA offers unique and affordable alternative to traditional print, radio, TV, Internet and direct mail advertising. DMA is affiliated with over 70 other operators nationwide and is able to provide marketing services throughout the US. For more information on how to reach your target markets, visit http://www.directmobileads.com.