Chicago, IL (PRWEB) October 10, 2007
The publishers of Packaging World magazine, Summit Publishing Company, announce the arrival of their first book -- Field Guide to Sustainable Packaging. Edited for packagers and suppliers seeking to advance their sustainable packaging initiatives, this handbook-sized volume adeptly explores origins and definitions, and offers actionable strategies for readers.
The Field Guide offers a realistic look at sustainable packaging. Interviews with high-level professionals, who successfully integrated sustainability as a corporate goal, are presented alongside practical case histories and a comprehensive list of resources. Written by sustainable packaging journalist Steve Sterling, the Field Guide has been acclaimed by industry thought leaders, including John Delfausse, Vice President of Package Development at The Estee Lauder Companies, who wrote the foreword to this 80-page publication.
Scott Vitters, Director of Sustainable Packaging at the Coca-Cola Company offers his review: "One of the greatest challenges facing companies looking to advance the sustainability of their packages is the absence of guidance and inspiration. Steve Sterling's Field Guide offers a practical resource for better understanding the fundamentals of sustainable packaging and learning from the experiences of others. Whether just starting out or a seasoned veteran on the journey to sustainability, this book is a valuable read." Brad Menees VP, Technology and Development, R&D at Campbell's Soup Company calls the Field Guide "a must read for both veterans and newcomers to the package development process."
Packaging World VP/Publisher, Joe Angel, points out that the Packaging World editorial team was instrumental in promoting the forward-thinking concepts in William McDonough and Michael Braungart's 2002 book, Cradle to Cradle: Remaking the Way We Make Things. "Our Field Guide offers a realistic view of sustainable packaging issues and, like Cradle to Cradle, we're confident it will spark discussions throughout the packaging community. Sustainable packaging is not a fad, but a business process for the future."
Field Guide to Sustainable Packaging is available for purchase at http://www.packworld.com/fieldguide.
About Summit Publishing Company:
Chicago-based Summit Publishing Company is an integrated media publisher offering business information for packaging professionals. Print magazines include flagship monthly Packaging World (http://www.packworld.com); the annual PACK EXPO Showcase; Healthcare Packaging; and Contract Packaging. In addition to packaging e-newsletters, Summit Publishing Company also produces Webcasts and conferences for packaging professionals.
About the Author:
Author Steve Sterling covers the sustainability beat as a Contributing Editor for Packaging World. He is the president of Sterling Public Relations, Inc., (http://www.sterlingpr.net) a firm dedicated to helping manufacturers and professional service organizations communicate through the business media, located in suburban Minneapolis.