Female Bloggers, Blog with Moxie

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The first ever tech reference for women by women. Being a geek really is chic.

Well-known blog designers Joelle Reeder & Kathy Scoleri, who make their living through their award winning Moxie Design Studio (http://www.moxiedesignstudios.com), have authored a new book titled The IT Girl's Guide to Blogging with Moxie (John Wiley & Sons, Inc.; October 2007; $24.99). Both are members of BlogHer and have been featured speakers at the popular blogging conference at South by Southwest (SXSW).

In three distinct parts, The It Girl's Guide to Blogging helps readers:

-learn the technology skills needed to create a blog
-live with the technology (maintain their Web sites, bring in advanced features like RSS, add in podcasts and photos, and manage personal versus work-related blogs)
-and love their new hobby: designing awe-inspiring pages that grab readers eyes, creating their own branded Web site, and writing and syndicating content readers really want.

Everyone from parents, pundits, soldiers and small business owners, to crafters and culinary connoisseurs are using blogs as personal Web sites and/or a means of communicating information. According to Technorati, there are now over 51 million current bloggers and that number is doubling every six months. The community at Blogher.org, a popular site for female bloggers, boasts over 5600 members and holds a yearly conference that attracts thousands of attendees.

Women make up about half of all Internet users and bloggers and they're using blogs to promote their businesses, keep up their writing and Web dev skills, and to share knowledge on topics as diverse as knitting and fertility, to Java programming and Google analytics. Now, in the first ever tech reference for women by women, learn how being a geek really can be chic.

To learn more about the book/read excerpts please visit: http://www.wiley.com/WileyCDA/WileyTitle/productCd-0470168005.html

To book an author interview and/or appearance, please contact Ashley Evens at (201) 748-6702.

About the Authors:
Joelle Reeder (San Diego, CA) is a Web and graphic designer who has worked with such diverse clients as DirecTV, SBC, Yahoo!, and Sony. Turn-ons include cross-browser compatibility, Miles Davis and a perfectly-crafted, slightly dirty Grey Goose martini. Turn offs: Internet Explorer, people who clap for themselves and Ray Liotta. You can read her blog at: http://www.tenth-muse.com.

Kathy Scoleri (Atlanta, GA) is a Web and graphic designer who has designed hundreds of Web sites. Kathy is a dedicated mistress of usability standards and prides herself on building the perfect stylesheet. She also enjoys water polo, black tie galas, and has a mean handbag collection. You can read her blog at: http://pinkmartinis.com/

About Wiley:
Founded in 1807, John Wiley & Sons, Inc. has been a valued source of information and understanding for 200 years, helping people around the world meet their needs and fulfill their aspirations. Our core businesses include scientific, technical, medical and scholarly journals, encyclopedias, books, and online products and services; professional/trade books, subscription products, training materials, and online products and services; and educational materials for undergraduate and graduate students and lifelong learners. Wiley's global headquarters are located in Hoboken, New Jersey, with operations in the U.S., Europe, Asia, Canada, and Australia. The Company's Web site can be accessed at http://www.wiley.com. The Company is listed on the New York Stock Exchange under the symbols JWa and JWb.

Wiley 1807-2007 Knowledge for Generations


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Ashley Evens
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