Howard Nestler White Paper Draws attention to Executive Branding

Howard Nestler, CEO of Executive Options, today published a white paper which draws attention to the dynamics of executive branding and outlines the financial advantages to 'brand visible' executives.

New York, NY (PRWEB) October 10, 2007 -- Howard Nestler, CEO of Executive Options, today published a white paper which draws attention to the dynamics of executive branding and outlines the financial advantages to 'brand visible' executives.

"Most executives today operate in a condition of total anonymity," Nestler observes. "They are 'brand invisible' perceived as rank-and-file, generic functionaries. It is little wonder so many of them feel underappreciated."

Nestler explains that, "…corporations express their appreciation for an executive in two ways; they put forth enhanced compensation offers and they delegate greater authority to the executive." The 'brand visible' executives invariably enjoy both forms of appreciation, whereas 'brand invisible' executives are lucky to make it through the next merger or downsizing event.

"It is the responsibility of each executive to grow the value of his or her brand," says Nestler. "It is not incumbent upon a corporation to that for the executive. The greater the visibility of one's brand, the more leverage one has in negotiating its contracts."
   
Since most executives have been programmed to think of themselves as employees rather than brands, for many, this is a new way of thinking. "They need to stay with the times. Anonymity is its own punishment."

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