paybox Wins Gold Mobile Star Award 2007 for 'Success Story Mobile Marketing /M-Commerce'

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Winning the Gold Mobile Star Award for its success story about Maxis Malaysia using the paybox Mobile Wizard honours paybox's side-by-side approach with its customers. It emphasizes the importance of an integrated Mobile Marketing concept for a sustained success in mobile Payments and mobile Commerce.

Today there are more mobile and wireless products, and more mobile users than ever before

paybox wins Gold Mobile Star Award™ from MobileVillage® in the category "Success Story Mobile Marketing/M-Commerce". The award-winning success story is about Maxis, the leading mobile operator in Malaysia, using the paybox Brand Mobiliser ("Mobile Wizard") to maximise the mobile lifestyle of its over 8 Mio subscribers.

Mobile Wizard provides customers easy access to all mobile Content, mobile Commerce and mobile Marketing services through just one SMS short code. At the same time, Maxis can interact with its subscribers via any communication channel (SMS, USSD, MMS, WAP, http). With Mobile Wizard, Maxis sets up, launches and tracks new mobile services through one platform - with zero-programming - to speed up time-to-market of new products. Maxis has rolled up four existing systems (the SMS portal, campaign management, subscription management and voucher management) into the paybox Mobile Wizard - achieving an ROI within 12 months.

"To be honoured with a Gold Mobile Star Award proves our approach in working side-by-side with our customers for their success", says Eckhard Ortwein, CEO paybox . "This case story is an excellent example that sustained success in mobile Payments and mobile Commerce has to be driven by an integrated Mobile Marketing concept ".

MobileVillage®, the 14-year leader in market development and news services about mobile technology, honors with its annual Mobile Star Awards™ the best companies, products, deployments, and leaders in mobile and wireless technology. Winners are chosen by subscribers to Go Mobile®, MobileVillage's free online newsletter sent to technology executives, mobile professionals, IT managers, developers, and top tech journalists.

"Today there are more mobile and wireless products, and more mobile users than ever before," says MobileVillage Editor Gary Thayer. "So there's a natural need for people to see and compare what's out there. This year nearly 2,000 MobileVillage readers cast votes."

paybox Brand Mobiliser ("Mobile Wizard") can be deployed by operators as a standalone product or as an integral part of the paybox Mobiliser Platform - combining the broadest portfolio of m-Commerce services worldwide.

About paybox:
paybox solutions AG ("paybox") is the trendsetting company for mobile payment enterprise solutions. Founded in 1999, paybox was the first to launch mass-marketable mobile payment solutions in five European markets. In 2005, paybox was rated by industry experts as having the broadest mobile Commerce portfolio worldwide. paybox´s patented award winning technology has proven technical and operational reliability with highest, overall service availability. Used by leading global service companies such as mobilkom and ONE in Austria, MasterCard, Vodafone Egypt and Maxis Malaysia, by five million end users and 15.000 merchants, paybox enterprise solutions are deployed across Europe, America, North Africa, the Middle East and Asia. For more information on paybox, please visit http://www.paybox.net

About MobileVillage®:
Founded in 1993, MobileVillage is a market and solution development company dedicated to advancing mobile and wireless enterprise computing in a wide range of industries. MobileVillage accomplishes this by fostering education and alliances through "Best of Breed" solution identification, event partnerships, an online industry directory, industry job postings, daily online news, its widely respected Go Mobile® newsletter, a Mobile Mentors™ program, and popular annual Mobile Star Awards™ program. Visit MobileVillage online at http://www.mobilevillage.com

About The Maxis Group:
Named Asian Mobile Operator of the Year 2007, the Maxis Group currently operates in three key Asian markets -- Malaysia, India and Indonesia -- serving over 14 million customers and offering a comprehensive range of communications services, including mobile and fixed line telecommunications, valued-added data and content services, wireless and fixed line broadband services and international gateway services.

In Malaysia, Maxis Communications Berhad ("Maxis") is the country's premier mobile telecommunications operator, with the lead in post-paid and pre-paid (Hotlink) subscriber base. Since it began operations in 1995, Maxis has won numerous awards. Most recently, Maxis was named Malaysia's "Most Admired Company" by the Asia Wall Street Journal in 2006. In June 2007, leading regional industry journal Asian Mobile News named Maxis as "Asian Mobile Operator of the Year" and "Malaysian Mobile Operator of the Year". For more information, please visit http://www.maxis.com.my

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