Los Angeles, CA (PRWEB) October 10, 2007
Buzztone Inc., pioneers in marketing innovation, today announced the acquisition of e-card site Hipstercards.com and the launch of its inaugural campaign to celebrate the September 11 release of Two and a Half Men: The Complete First Season on DVD.
By visiting Twoandahalfmen.com and sending the 'Two and Half Men Hipster Card' to their friends (up to 5 per user/per day), fans of the show enter the Two and a Half Days in Malibu sweepstakes to win an all-expenses-paid trip to Malibu to "live life king-size" just like lead character Charlie Harper.
Buzztone's acquisition of Hipstercards' wide selection of witty, offbeat digital greetings marks the Los Angeles-based group's first purchase of an exterior property. In addition to allowing users to track when cards have been received and read, the site offers also an automatic message tool to further simplify the process of staying in touch.
"We like to think of ourselves as being a little ahead of the curve," says Buzztone CEO Liz Heller. "So the idea of acquiring a property that was fresh -- it says what we all really think -- in an easy-to-use and consumer-friendly e-card format was a natural next step."
Hipstercards.com founder and owner of highly successful delight.com, Lynda Keeler, sings the praises of the site's already well-established user base, and agrees the match is a good one. "Hipstercards fans are incredibly passionate about their e-cards, so combining our active, engaged fan base with Buzztone's distinctive creative marketing talents surely leads to great things," Keeler said.
As consumers conduct more and more of their lives online, Heller believes the digital e-card industry is poised for success. "There is something remarkably accessible about dropping a girlfriend a witty, pick-me-up greeting card to help her through the latest heartbreak, or announcing your new blog to old friends. At the end of the day, Hipstercards.com is about helping you say what you always wanted to say, but in a way that no one else does," she said.
About Buzztone, Inc.:
Buzztone, Inc. is a non-traditional marketing agency that was established in 2000, and has since become the premier go-to agency to help brands increase awareness, improve favorability and accelerate conversion. Buzztone's clientele includes Fortune 500 companies, social ventures, as well as budding start-ups, artists on the verge of breaking through, and the next blockbuster entertainment property. Its client services include strategy, branding, events and promotions, mobile tours, web development and online marketing among other services. For more information about Buzztone, Inc., visit http://www.buzztone.com or call 310-806-4545.