For the first time, LeadPoint's highly efficient exchange platform makes it possible for education lead buyers and sellers to seamlessly trade high quality leads with pricing determined by market forces, much like auto, credit card and mortgage loan leads are traded on the LeadPoint exchange today.
Los Angeles, Calif., (PRWEB) October 9, 2007
LeadPoint, the world's largest online leads exchange, today launched the world's first education leads marketplace. Adding to LeadPoint's thirteen other data and voice lead trading categories, the new education marketplace allows online and campus-based educational institutions to purchase leads submitted by students that have the highest likelihood of matching each school's target student profile.
The LeadPoint exchange offers schools the ability to bid on real time higher education leads based on both the subject and the profile of the prospective student. Schools are able to target based on both the prospect's profile and their educational interests, employing filters such as school type, campus location, and highest level of education completed and bid based on the true market value of each prospective student.
Using LeadPoint's lead generation forms or their own, lead sellers collect leads which get automatically routed to the highest bidders, delivering true market value for every lead generated. After the leads are traded, potential students will be contacted by the schools to discuss the best education options available to them.
"We are excited about LeadPoint's continued growth and the launch of our new education leads vertical," said Marc Diana, CEO, LeadPoint. "For the first time, LeadPoint's highly efficient exchange platform makes it possible for education lead buyers and sellers to seamlessly trade high quality leads with pricing determined by market forces, much like auto, credit card and mortgage loan leads are traded on the LeadPoint exchange today."
LeadPoint currently operates numerous lead generation verticals including consumer lending, consumer credit and business services. With more than 2.4 million leads traded to date, LeadPoint has revolutionized the multi-billion dollar lead generation industry through its dynamic trading platform, bringing a pay-for-performance model to what has been historically an inefficient fixed price market.
Founded in 2004, LeadPoint is the world's first and largest leads exchange marketplace, with over 2MM leads traded to date. Leads are competitively priced based on criteria and bidding by members of the LeadPoint community. The platform allows buyers to change bids in real time, and enables sellers to more efficiently sell leads and to enter multiple verticals simultaneously. LeadPoint trades leads in numerous verticals, including consumer lending, consumer credit, autos, and business services, and provides a single platform that allows thousands of buyers and sellers to simultaneously engage in trading leads. The privately held company is based in Los Angeles, CA. "For more information, please contact David Sobie at david.sobie(at)leadpoint.com.
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