'What You Deserve' Advertisement Positions Platinum Uniquely To Both Sexes

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An upcoming advertisement for Novell Design Studio, "What You Deserve," presents the benefits of platinum separately to both women and men in a unique yet equal manner. For her, platinum represents the pure expression of love shared. It is precious, rare and eternal. For him, platinum is a magnificent, distinguished and resilient mineral that separates the man wearing it from those that do not.

An upcoming advertisement for wedding ring manufacturer Novell Design Studio, "What You Deserve," presents the benefits of platinum separately to both women and men in a unique yet equal manner. Today, many jewelry advertisements position the precious metal with words and characteristics specifically aimed towards the woman; while it's more masculine attributes often are understated or ignored. Therefore, with "What You Deserve," Novell illustrates both sides to the platinum story. For her, platinum represents the pure expression of love shared. It is precious, rare and eternal. For him, platinum is a magnificent, distinguished and resilient mineral that separates the man wearing it from those that do not. Ad placements will run in select bridal magazines beginning in early 2008.

Platinum Wedding Rings Still Selling Well For Novell
Novell has always held firm the philosophy that platinum can be the superior metal choice for both men's and women's wedding rings. According to the manufacturer, wedding rings should be the true representation of love that ideally remains with brides and grooms throughout the life of their marriage. And despite the dramatic rise in market value over the better part of this young century, platinum weddings rings are still top sellers for the company nationwide. Novell's approach is simple -- educate the consumer about the benefits of all their metal choices, but ultimately let them make the choice that is right for them. Platinum wedding rings are still very popular with Novell, and the selling point is not about the market value, but the overall benefits of the metal. Additional information and an example of "What You Deserve" can be downloaded at http://www.novelldesignstudio.com/platinum.

Platinum Wedding Rings Can Last A Lifetime
With the inflated costs of nearly everything associated with throwing a proper wedding (the cake, music, drinks, main courses, etc.), platinum is one of the few items that may actually increase in value as time passes. Platinum wedding rings, just like wedded bliss, certainly should last a lifetime against everyday wear and tear. Platinum jewelry can potentially become an heirloom, so anyone can pass it down to future generations. Imagine the face of a child, grandchild or great-grandchild lighting up as they inherit a genuine piece of family history. Platinum can literally remain within the branches of the family tree forever.

More About Novell
Novell Design Studio has prided itself on continually bringing innovation to the wedding ring industry. The company currently specializes in customizing its designs to suit individual's particular needs, tastes and diverse lifestyles. Since no consumer should just have to settle for what is on the shelf, Novell can specially manufacturer almost all of their wedding ring styles in many variations - wider, narrower, in different metals (platinum, palladium or gold), with different finishes, and much more. Novell's wedding rings are sold at over 1,000 authorized retailers nationwide. Visit http://www.novelldesignstudio.com to find the retailer in any particular region.

Contact:
Rick Mulholland
Marketing & Advertising, Novell Design Studio
888-668-3551 (ext. 103)
Download more information about platinum at http://www.novelldesignstudio.com/platinum

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RICK MULHOLLAND
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