Marc Landsberg Shares Branding Expertise at Forrester's Consumer Forum in Chicago, October 11, 2007

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Global Corporate Strategist of Leo Burnett and President of Arc Worldwide Marc Landsberg will lead a one-of-a-kind brand marketing session at the Forrester Consumer Forum entitled "Act to Attract: Making Yourself Desirable in the Online World."

Act to Attract: Making Yourself Desirable in the Online World

In his second annual presentation at the Forrester Consumer Forum, Marc Landsberg of the Leo Burnett brand agency and marketing partner Arc Worldwide asks, does your brand meet people easily, or do you come across as awkward and stiff? Is your brand a giver or a taker? According to Landsberg, in this new world of social technology, demonstrations of higher value have never been so important.     

At this one-of-a-kind session entitled "Act to Attract: Making Yourself Desirable in the Online World," Landsberg, Leo Burnett's global corporate strategist and president of digital arm Arc Worldwide, will teach participants how to ensure their branding success in social situations, i.e., all those social networks out there. A former stand-up comic and marketing visionary, Marc will make interesting parallels between business and people looking for love.

The Forrester Consumer Forum takes place at the Hilton Chicago, 720 South Michigan Avenue. Landsberg will speak Thursday, October 11 at 2:45 p.m. For more information on conference, visit: http://www.forrester.com/events/eventdetail?eventID=1811

About Leo Burnett Worldwide
Leo Burnett Worldwide, comprising the Leo Burnett brand agency and marketing partner Arc Worldwide, is one of the world’s largest agency networks and a subsidiary of Publicis Groupe (http://www.publicisgroupe.com), the world's fourth-largest communications company. LBW holds people at the center of its strategic thinking, technological innovation and creative ideas, focusing first and foremost on human behavior before attempting to tell a brand’s story.

With this approach, LBW ensures that people who buy into client brands believe in them all the more. With expertise in mass advertising and digital, promotional and retail marketing, LBW partners with blue-chip clients such as The Coca-Cola Company, Diageo, Kellogg, McDonald’s, P&G and Samsung. The company has won more advertising awards for campaign effectiveness than any other agency in the last six years in the U.S., has been heralded as a “pioneer on the frontier of marketing”, and continues to be ranked as one of the world’s top five creatively awarded networks worldwide.

Contact
Sally O’Dowd
Leo Burnett Worldwide
Office: 312.220.5232
Mobile: 773.458.3740

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