Waterstone Capital Advisors Retains Adler Marketing Group to Build and Execute Integrated Marketing Plan

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Adler Marketing Group and Waterstone Capital Advisors launch integrated advertising and marketing campaign to increase market share and expand market.

If you are a commercial property owner and have never heard of defeasance, Adler Marketing Group and Waterstone Capital Advisors are looking to change that. The companies announced a new collaborative effort to increase market awareness of defeasance and also increase Waterstone's own share of the market. Defeasance allows a borrower to be released from the loan obligations through the purchase of U.S. Government Securities. These securities serve as replacement collateral to secure the loan and repay the remaining payments.

"Waterstone is extremely organized and has a significant market advantage," said Cisco Adler, president of Adler Marketing Group. "The metrics they have in place are going to be extremely valuable in providing ongoing feedback to our campaign execution. In addition, their "transparent" defeasance model provides a very solid platform and a fantastic point of differentiation."

Along with traditional advertising campaigns in industry publications, Adler is working closely with Waterstone to develop DefeasanceNews.com, an industry-first resource. Its goal is to create a place to educate current and potential clients and brokers on the latest trends and news in the defeasance market.

"Relatively few commercial borrowers have heard of defeasance, let alone understand it," said Mike Schoenstein, president of Waterstone Capital Advisors. "We believe Cisco Adler and Adler Marketing Group are the perfect partner to help us educate companies and individuals who may benefit from defeasance, so that they can make an informed decision whether it is right for their financial situation. We also want them to understand Waterstone's transparent defeasance model that lets them see and share in the "hidden value" associated with their defeasance."

About Adler Marketing Group - Adler Marketing Group is a Charlotte, NC-based agency specializing in marketing and creative development. Cisco Adler serves as president and chief creative officer with over 15 years of experience in the creative field and has served as vice president of marketing for Belmont Abbey College and the legendary fitness leader, York Barbell Company. For more information, contact Cisco at Cisco@AdlerMarketingGroup.com or go to http://www.AdlerMarketingGroup.com

About Waterstone Capital Advisors - Waterstone Capital Advisors is a Charlotte, NC-based independent defeasance consultant group offering services to commercial real estate borrowers with conduit loans. Waterstone differentiates itself through its transparent business model which allows clients to see and share in the value of their defeasance transaction. For more information go to http://www.WaterstoneCap.com or contact Mike Schoenstein at MSchoenstein(at)WaterstoneCap.com


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