Carlo Castillo Announces a New Front Runner in the Energy Drink Race

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A new leader is about to emerge in the energy drink industry, creating new standards that will change the landscape forever.

1954 was a historic year in Track & Field as Roger Bannister became the first runner to break the 4 minute mark in the mile run. 2007 will be remembered as a landmark year in the Energy Drink Industry with the rollout of the first ever All Natural Energy via the marketing efforts of California entrepreneur Carlo Castillo.

"The 1st week of November a new product called "CRAVE" will be introduced from Austria to Spain and 38 other countries simultaneously and with this drink new standards will be established in this $10 billion dollar industry," said Castillo.

"CRAVE" is the creation of a five year old Texas based multi million dollar company that works with some of the brightest minds in the Wellness Industry. "The key ingredient in our offering is known as "FOS" (Fructo-Oligosachharide) and sugar is derived from FOS. The sugar that in current Energy Drinks is extremely unhealthy but with "CRAVE" FOS works to sweeten the drink but is not digestible by the body. With our exclusive Entact 77 ® Enzymatic Activation and Delivery System there are no "spikes" in the sugar levels and no "crash effect" after 2 hours that has defined Energy Drinks. One pack mixed with water and consumers will experience 5-7 hours of pure natural energy," said the 33 year old Castillo.

The many hours of R&D has produced a product that only has 9 calories per serving and offers 100% of RDA Vitamin C, B6 & B12, Niacin and Panothenic Acid per serving. "I have a very active lifestyle," said Castillo, "and I have tried other energy drinks and noticed the effects of headaches and jitters. "CRAVE" truly is a revolutionary product in this industry with no saturated fats, only 1 gram of protein, less caffeine than a cup of coffee and has less than one gram of sugar in each packet. I currently work in the Financial Services Industry helping clients save for retirement and simply mix a packet of "CRAVE" with water and I have the natural energy needed to be at peak performance level."

Castillo has an extensive business background that includes CEO duties with a Network Company called INS that he created and ran successfully for a number of years. "That was a great experience in understanding the core basics that are needed to create a business," said Castillo, "and I saw a company that had taken the necessary steps to create a world class product that is going to change the lives of many. I went from consumer to distributor once I looked at the overall industry, the product offering and the compensation plan for distributors. The compensation plan for distributors is geared toward building up a residual income. I have always been a Goal Oriented individual and my short term plan with "CRAVE" is to locate 100 serious entrepreneurs before the end of this year who want to become involved with a company that will be soon be the Microsoft of the Energy Drink."

Individuals interested in learning can contact Mr. Castillo by visiting http://www.cravepays.com

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