Austin Innovators Launch Interactive Mobile Marketing Applications

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Close Reach Communications and Sparksight partner to redefine event communications

Conference attendees often cite the inaccuracy of printed materials and event organizers note that conference schedules are the most costly printed materials

Close Reach Communications, Inc., a mobile applications company and Sparksight, Inc. an interactive marketing and event management company have teamed up to deliver a solution for conference planners and exhibitors designed to provide real-time communication with conference attendees. The solution revolutionizes a largely paper-driven industry by providing portable, self-contained conference applications that reside on mobile telephones while not requiring cellular or Internet connectivity. This unique application allows attendees to download entire conference schedules, sponsor and exhibitor information to hundreds of brands of mobile phones.

"Close Reach Communications has built a scalable and reliable platform for mobile marketing that will extend the reach of promoters and provide essential conference information to attendees regardless of connectivity," says Paul Carew, Chief Executive Officer of Close Reach Communications. "This technology will allow for targeted communications from conference planners and sponsors to specific individuals or groups of attendees so that important conference activities are not missed."

This Mobile Conference Agenda is an industry first. Developed initially for the InnoTech Conference, the application will provide companies in all industries dependable and personalized communication with attendees, exhibitors, sponsors and conference planners.

"The InnoTech conference has a focus on innovation and technology," states Sean Lowery, Executive Director of Prospera Events, who produces the conference, "With the Mobile Conference Agenda, InnoTech can now communicate more effectively with attendees while providing information that will serve them beyond the conference."

"Conference attendees often cite the inaccuracy of printed materials and event organizers note that conference schedules are the most costly printed materials," said Christopher Justice, Chief Executive Officer of Sparksight. "Interactive mobile marketing solutions will ultimately displace traditional conference marketing tools and give each attendee a more immersive, modern and compelling conference experience."

The InnoTech Conference in Austin will be held on October 11th, 2007 and expects over 1500 attendees. InnoTech is the region's premier annual one-day conference & exposition highlighting Austin's innovation & technology development opportunities. InnoTech is guided and directed by executives from throughout Central Texas and will host dozens of industry thought leaders to its extensive agenda.

The Innotech Mobile Conference Agenda can easily be downloaded from the Innotech Web site, at http://www.innotechaustin.com.

About Close Reach Communications
Close Reach Communications (CRC) is a Mobile Application product development company that specializes in best-of-class distributed mobile solutions. CRC's products enable business-to-customer mobile interaction and communication in a simple and affordable manner. CRC offers businesses the ability to create branded mobile marketing tools, which are both manageable and scalable. Distributed interactive mobile products extend the marketing reach of companies while generating stronger customer ties. CRC products give businesses a communication conduit, straight to the hip pocket of their clients.

Paul Carew, Close Reach Communications, Founder and CEO, is well known in Austin for his leadership in a number of Technology companies, including Vice President of Software Engineering for Celite Systems, co-Founder and original CTO of Genband Inc. and Manager of DSL software development for NetSpeed (now part of Cisco). His newest passion is helping businesses interact and communicate with their customers using branded mobile solutions.

For more information, please visit: http://www.closereachcommunications.com

About SparkSight

Sparksight, Inc. offers interactive marketing and event management services that help companies deliver compelling brand experiences and generate more attention from prospective customers. The integrated marketing programs at Sparksight leverage the latest Internet technologies and multimedia advertising platforms. Sparksight specializes in small-to-medium sized conferences, employs the most talented and inventive graphic designers, videographers, web programmers and writers in the industry.

Sparksight was founded and funded in 2006 by former Vignette employees T. Kelly Shores and Christopher Justice. For more information and the latest product and services announcements, visit http://www.sparksight.com.

About InnoTech
In one focused day, Austin InnoTech creates an environment where education, innovation, peer-to-peer networking and the latest technology and business solutions are all available specifically for IT professionals. The fourth annual Austin InnoTech assembles the leading business and technology executives in the region for a day of answers to your IT issues, real world case studies and your best chance to see the latest products and solutions to support your business. InnoTech is your opportunity to meet and interact with those leaders driving the IT industry in Central Texas.

For more information, visit: http://www.innotechconference.com

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