Loose Diamonds and Engagement Rings: A New Focus at JRDunn.com

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Online jeweler, JRDunn.com, to focus on diamonds and engagement rings for future revenue growth. This release highlights the dangers of drop shipping diamonds for consumers and J.R.Dunn's refusal to engage in this type of cost cutting practice.

We have since made the necessary adjustments in our infrastructure and we are now ready to throw our hat in the ring.

Loose diamonds, engagement rings and wedding bands will be new focus for growth at JRDunn.com in 2008.

"Over the past few years the fashion jewelry and wristwatch categories of our web business grew so fast it was difficult for us to fully dedicate the time and resources to growing our online [diamond and engagement ring business" says Sean Dunn, founder of JRDunn.com. "We have since made the necessary adjustments in our infrastructure and we are now ready to throw our hat in the ring."

JRDunn.com will focus on GIA and AGS certified diamonds. The company differentiates itself from larger online diamond retailers because JRDunn.com refuses to engage in the cost saving practice of drop shipping. "How can a diamond retailer guarantee the quality of the diamonds it sells if it never sees the diamond" says Dunn. He goes on to say "That's putting your entire reputation in the hands of hundreds of suppliers who are not perfect 100% percent of the time. More than once our Graduate Gemologists have corrected mismatched diamonds and certificates sent in from our suppliers before it got to our customers. It's important to find out if a diamond doesn't match the certificate before the gentleman presents the engagement ring, not after."

J.R.Dunn Jewelers was founded in 1969 by James and Ann Marie Dunn. Today the company has grown to be one of the largest family owned independent jewelers in the United States. For more information about J.R.Dunn Jewelers and JRDunn.com, visit the Company's website at http://www.jrdunn.com.

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Susan Penrod

Sean Dunn
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