Mark Renshaw, Global Digital Strategist at Leo Burnett/Arc Worldwide, to Speak at Broadband World Forum Europe, Estrel Conference Center, Berlin, Oct. 11, 2007

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Thomas Werner of Nokia Siemens Networks will moderate a panel of distinguished guests, including Mark Renshaw, global digital strategist of Leo Burnett and sister company Arc Worldwide. They will discuss "From Hollywood to the Desktop: Content in the New Media Age."

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pioneer on the frontier of marketing

Thomas Werner of Nokia Siemens Networks will moderate a panel of distinguished guests, including Mark Renshaw, global digital strategist of Leo Burnett and sister company Arc Worldwide. They will discuss "From Hollywood to the Desktop: Content in the New Media Age."

With the European launch of Apple's iPhone slated for December, this conversation could not be more timely or useful.

Mark is available for interviews and can comment on how telecommunications companies (telcos) are increasingly demanding collaboration with ad agencies and brand marketers now that they see the potential of mobile phones as advertising channels.

Telco companies and brand marketers around the world regularly come to Mark and his team for advice on how to provide meaningful content to people through mobile devices, and how best to partner with each other to monetize this important, new channel.

In addition, Mark can comment on other channels that require marketers to think creatively about content, such as audio and video podcasts, Internet TV, and social networks, some of which are now partnering with the telcos themselves.

When/Where
Broadband World Forum Europe http://www.iec.org/events/2007/bbwf/
Estrel Convention Center, Berlin
Panel takes places on October 11 at 1 pm http://www.iec.org/events/2007/bbwf/conference/pp_thursday.html

How
For interviews contact:
Aisha Bhatti, +447789483795
Sally O'Dowd, +1 773 458 3740

About Leo Burnett Worldwide:
Leo Burnett Worldwide, comprising the Leo Burnett brand agency and marketing partner Arc Worldwide, is one of the world's largest agency networks and a subsidiary of Publicis Groupe (http://www.publicisgroupe.com), the world's fourth-largest communications company. LBW holds people at the center of its strategic thinking, technological innovation and creative ideas, focusing first and foremost on human behavior before attempting to tell a brand's story.

With this approach, LBW ensures that people who buy into client brands believe in them all the more. With expertise in mass advertising and digital, promotional and retail marketing, LBW partners with blue-chip clients such as The Coca-Cola Company, Diageo, Kellogg, McDonald's, P&G and Samsung. The company has won more advertising awards for campaign effectiveness than any other agency in the last six years in the U.S., has been heralded as a "pioneer on the frontier of marketing", and continues to be ranked as one of the world's top five creatively awarded networks worldwide.

For more information, please visit http://www.leoburnett.com.

About Broadband World Forum Europe:
The Broadband World Forum Europe offers an array of educational programming intended to help business professionals recognize the market potential of broadband services and applications. Session programming is complemented by a cutting-edge technology exhibition where attendees can get plugged in to the latest broadband technologies, equipment, applications, solutions, and services from around the world.

For more information, please http://www.iec.org/events/2007/bbwf/

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Sally O'Dowd
Leo Burnett
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