Get Heard, Get Seen, Get Signed At The 2008 Demo Shopping Symposium: The A&R Hook Up on 12/06/008 in NYC

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Meet Face to Face with 3 Different Major Label A&R's and get Your Music Package Evaluated on the Spot @ Urban Threshold's Demo Shopping Symposium on 12/06/08 in NYC. Also meet with one of the nation's largest distribution companies for consideration for a National Distribution Deal!

Urban Threshold Inc. is proud to announce that the 3rd Annual Demo Shopping Symposium will take place Saturday, December 6th 2008 in NYC.

Here's your opportunity to get a one on one meeting with 3 different major label A&R's and receive direct feedback on the spot. Registration is $300 per solo artist or group (The manager is free once his/her artist registers).

The Mission:

The 2008 Demo Shopping Symposium will give talented aspiring artists, songwriters and producers the chance to get their music heard and receive valuable business information regarding the music industry.

Who Should Attend:

Participants in this event will include: Major label A&R's, unsigned artists, independent record labels, publishers, managers, fashion executives, film makers, producers, internet companies, distributors, booking agents, journalists, retailers, lawyers, songwriters, models, DJ's, and much more.


The conference's attendees will get the opportunity to meet face to face with (3) three major label A&R's. The demo listening sessions will serve as an outlet for artists and producers to have their music played and critiqued in front of influential A&R's, and considered for placement on a record label, video game, TV show, or film.

Confirmed A&R's include:

Walter Randolph, Senior A&R of Warner Music Group
Lenny Santiago - Senior VP A&R Def Jam/ Roc-A-Fella Records
Anthony "Ant" Rich - Manager of A&R, Jive Records
Octavius Crouch - Senior A&R of Universal Records
Andre "DRE" McKenzie - A&R G/Unit Records
Til welch - A&R of Battery Records/SonyBMG.
Sam Taylor - A&R Manager of Warner Chapell Publishing
Conrad Dimanche - President of PMP Worldwide. com & A&R Consultant at BAD BOY RECORDS

(Panelists Subject to Change)


It is becoming increasingly difficult to secure a major label deal. Sadly, most artists feel that they can secure a record deal by performing in showcase after showcase. To be frank, in today's marketplace, most labels are more concerned with the research numbers connected to your music than your ability to rock a crowd. They are more interested in your song catalogue and your ability to develop a fan base beyond a showcase as evidenced by BDS spins and Soundscan sales.

Obviously, you must work to develop a fan base. But, you must ask yourself the following questions: Do you have the tremendous amount of resources needed to build a national buzz through radio airplay and soundscan sales? Are you affiliated with a crew or organization that is already signed with a major? Are you co-signed by a platinum producer or top notch mixtape DJ?

If the answer is no, then the best avenue you have to get a deal is to develop a local buzz and build solid relationships with industry insiders. You must get on the radar with the A&R's, marketing reps, radio promoters etc.The music business is all about relationships!

The mission of the 3rd Annual Demo Shopping Conference is to bridge the gap between the unsigned artist and the music industry via Workshops, Demo Critiques, Business Tips, Networking, Industry Advice, and one on one mentorship. Urban Threshold's 3rd Annual Demo Shopping conference will take place on December 6, 2008, and will provide attendees with the opportunity to network with high profile industry insiders and build relationships.

A&R's from Shady, Warner Music, Atlantic, Jive, J Records, Universal, Def Jam and Missing Link Publishing will sit on the listening panel. Many of these A&R's do not routinely accept unsolicited material, let alone take time out to have face to face meetings. The conference's attendees will get their music evaluated for deal consideration and received live feedback on the spot!

Equally important, the Urban Threshold Demo Shopping Conference will feature very educational and enlightening Class room lectures from Steve "Raze' Julien of All Hip Hop. com, Stevie B CEO of Mia Mind Music, and Peter Johnson, Vice President of Select-O-Hits Distribution

Why Register for The 3rd Annual Demo Shopping Conference

Everyone who registers for the 3rd Annual Demo Shopping Conference will receive the following:

  • An exclusive copy of Urban Threshold's "Get Signed" DVD, which features interviews with

some of the top A&R's in the music business.

  • A special ringtone deal from Thumbplay, one of the biggest ringtone companies in America.
  • Automatic submission for nomination consideration for the 7th Annual Underground Music Awards

Benefits and Return on Your Investment by Attending this One of a Kind Event

  • You will receive a 1 on 1 meeting with 3 different Major label A&R executives of your choice based on availability.
  • Each meeting will last 8 minutes. The A&R executive will listen to a maximum of three of your songs.
  • You will have access to the Workshop room, where classroom lectures will be conducted

on ringtone marketing, publishing, distribution and legal matters.

  • You will have the opportunity to establish contacts and network with some of the music industry's top executives.

How to Register for the 3rd Annual Demo Shopping Conference

Event: The 2008 Demo Shopping Symposium
Date: Saturday, December 6, 2008 in NYC
Time: 1:00PM until 6:00PM
# of Attendees: Max of 100 Registrants
Place: Absolutely No Walk Ins. Artists Must Register To Find Out the Location in NYC
Registration is $300 per solo artist or group (The manager is free once his/her artist registers)

For registration information, please log on to or or contact: Jesse Atkinson at 917-355-3456 or
Email: Promoradio247 at gmail dot com

Equally important, the Urban Threshold Demo Shopping conference will feature very educational and enlightening Class room lectures from Distribution, Publishing, and Marketing professionals.

To register online, please log on to or call 917- 355-3456, or 212-340-1118, or 917-378-4146 or email us at PromoRadio247 at gmail dot com or Mrraw78 at yahoo dot com,
or artistsbooking at gmail dot com

DISCLAIMER: Urban Threshold Enterprises Inc. CANNOT GUARANTEE that any attendee will receive any sort of deal (i.e. Record, Distribution, Publishing, Production, Label Venture, etc). Urban Threshold will guarantee that attendees will have the opportunity to present their music to high profile music executives for consideration for a record deal.

About Urban Threshold Enterprises Inc.: Urban Threshold Enterprises Inc. is a NY based multi-faceted venture positioned to become one of the top brand names in the eight billion dollar urban lifestyle market. Urban Threshold Enterprises Inc. is the parent company of Hip Hop, Promo Radio 24/7 FM, Urban Threshold TV, co-founders of Rap Fanatic magazine and publishers of Urban Threshold Magazine. In addition, Urban Threshold is the creator of the annual A&R Power Summit and the annual Underground Music Awards. Urban Threshold Enterprises Inc. is navigated by President and CEO Jesse Atkinson. The executive team includes Chief Operating Officer, Robert Wright, and Executive Vice president J. Price Mars.

For Sponsorship Opportunities regarding Urban Threshold Events please contact: Jesse Atkinson at hiphoppalaceceo at yahoo dot com or Rob Wright at mrraw78 at yahoo dot com or J Price Mars at artistsbooking at gmail dot com


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