With short hair and shaved heads now a fashion staple, the time is right to expand Lescoja's retail strategy. The line is unlike anything on the market today. With its unique all-in-one attributes, as well as the launch of a marketing campaign appealing to these style conscious consumers, we are confident Matte For Men will continue its success.
Tucson, AZ (PRWEB) October 11, 2007
Lescoja, a pioneer in the men's skin care category, today announced the retail launch of their Matte For Men® line.
"After an incredibly successful 'Direct-To-Consumer' campaign, a large number of our customers wanted to know where they could find Matte For Men products at retail. I am happy to announce we are partnering with Nordstrom to help bring Matte For Men's benefits to a wider audience. Both products will be available in November at select Nordstrom locations as well as http://www.matteformen.com ," reports Lee Jacobs, President of Lescoja. "Nordstrom's mission to offer the finest products available, along with their renowned reputation for meeting a customer's needs, made them a perfect choice for our introduction."
Matte For Men Complete Head Care Lotion is the first product on the market to combine the three most important attributes that men with short hair (and those that shave their head) look for in a lotion: highly effective sun protection, superior moisturization and a reduction in skin shine. This unique combination makes Matte For Men Complete Head Care Lotion the perfect and simple "all-in-one" solution to meet a man's daily skin care needs. While these men expose more of their skin to the elements, all men can enjoy the benefits of the Matte For Men line on their face, neck, ears, forehead, and scalp.
Comprised of two flagship products, both Matte for Men Complete Head Care Lotion with SPF 25 and Matte for Men Antioxidant Shave Gel have been specially formulated to easily and effectively fit into a man's daily routine. Using the latest skin care technology along with the highest quality ingredients, Matte For Men not only helps protect and care for a man's skin, it actually helps to enhance it.
"After two years in development, reactions to Matte For Men from boutique retailers, dermatologists and consumers have been phenomenal," says Jacobs. "With short hair and shaved heads now a fashion staple, the time is right to expand Lescoja's retail strategy. The line is unlike anything on the market today. With its unique all-in-one attributes, as well as the launch of a marketing campaign appealing to these style conscious consumers, we are confident Matte For Men will continue its success."
The national launch of Matte For Men will be supported by an integrated marketing campaign involving print and broadcast advertising, internet marketing, street sampling and public relations. Omnicom companies, Unit 7 and Rx Mosaic Health will oversee the advertising and public relations campaigns respectively.
For further information, photography or product samples please contact Ian Twinn or at RxMosaic Health. T: (212)336-7500