Doba Launches 'Doba Pro' -- A Next-Generation Product Sourcing Platform For High-Volume Retailers

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Doba's latest offering addresses the unique needs of experienced retailers and makes finding and selling products online easier and more cost-effective.

Doba (, the leader in developing and managing online product sourcing solutions for retailers, manufacturers and wholesale suppliers, today unveiled Doba Pro, an advanced product sourcing solution for small to medium size retailers.

Doba Pro includes dramatic enhancements to Doba's offering, including, a new bulk order upload tool, custom data export feeds, additional product filtering, the ability to save and name search parameters, and enhanced site navigation for high volume sellers. Also, in addition to the 75 core wholesale distributors that all Doba members have access to, Doba Pro retailers have access to an exclusive group of 100 additional specialty suppliers and manufacturers.

"Doba Pro continues our quest of simplifying supply chain management for small to medium size retailers." said Blaine Nielsen, CEO, Doba. "By allowing Pro level retailers to upload orders in bulk, we free up their time and resources for more important things, such as attracting new customers, serving the ones they already have, and executing on other bottom line business-related goals."

Doba Pro also features a new and improved merchant retailer qualification process that facilitates the integration of a rising number of specialty suppliers and manufacturers who demand tighter control over their supply chain. As soon as Doba Pro was launched, 30 previously unsigned suppliers who had requested stronger involvement in the retailer approval process, added their inventories to the Doba Product Catalog.

About Doba

Founded in the fall of 2002 and headquartered in Orem, Utah, Doba is a software company that provides a web-based Product Sourcing Platform that automates the ecommerce supply chain through virtual inventory and fulfillment systems. Ranked No. 23 on the Inc. 500 List of the Fastest-Growing Privately Held Companies in America, Doba's web-based platform connects retail merchants to the virtual inventory of over one million products from hundreds of wholesale suppliers. Doba's platform also acts as a fulfillment system, allowing retailers to ship merchandise directly from the supplier to the end consumer without ever touching the product themselves. Doba's unique fulfillment platform minimizes time and overhead for retailers and allows suppliers to manage, reconcile, and fulfill orders through a single connection point.

Doba's platform automates the ecommerce supply chain and finally makes product sourcing and fulfillment a simple process for SMB suppliers and retailers. Currently, over 25,000 retailers and 200 wholesale suppliers and manufacturers use the simplified product sourcing solutions of Doba to transact millions of dollars of B2B ecommerce annually. For more information, visit

Press Contact
For more information about Doba Pro, or to schedule an interview with Blaine Nielsen, Doba's Chief Executive Officer, contact:

Meagen Ridley
(801) 765-6105


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Meagen Ridley
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