Fresh Produce Sportswear® Finds Perfect Fit with FP Jeans

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Fresh Produce retailers celebrate premium line of FP Jeans with great fit and fab style.

Our relaxed style has always made Fresh Produce clothing perfect for pairing with a favorite pair of jeans, denim skirt or jean jacket. We felt the time was right to expand our offerings to include denim, with a fun Fresh Produce twist, of course.

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Fresh Produce Sportswear ( is pleased to announce the launch of their first-ever premium denim line, FP Jeans. The Boulder, Colorado-based apparel company, known for its refreshing color, relaxed look and everyday comfort, invites women to find their perfect fit with a brand new denim line-up that consists of six styles, including a full-length Bootcut Jean, casual cropped-length Pedal Pushers and Capris, a flirty knee-length Skirt, flattering Bermuda Shorts and the perfect Jean Jacket. Says Fresh Produce co-founder, MaryEllen Vernon: “We thoroughly researched and tested the fit to make sure we are offering the best looking and most comfortable jeans to our customers. The styles look and feel great on everyone, but we added unique detailing that customers have come to expect from Fresh Produce.” FP Jeans will be available at Fresh Produce company-owned retail stores, as well as clothing retailers nationwide this November, and online in Early December at The company will launch FP Jeans with The Great FP Jean Swap, a promotion at company-owned stores, from November 1st through 10th. Customers are invited to bring in a gently used pair of jeans to any Fresh Produce store and receive $15 off a new pair of FP Jeans. Fresh Produce will donate all jeans collected during the promotional period to a local shelter.

Ultimately, the decision to launch a denim collection came from Fresh Produce’s core customer. Says Vernon: “Our relaxed style has always made Fresh Produce clothing perfect for pairing with a favorite pair of jeans, denim skirt or jean jacket. We felt the time was right to expand our offerings to include denim, with a fun Fresh Produce twist, of course.”

Style Tested and Comfort Approved
The inaugural FP Jeans collection is comprised of classic, easy-fitting pieces that provide a fresh and fun take on everyday staples. Above all, Fresh Produce knows that fit is what matters the most for women when choosing their denim, and FP Jeans deliver. Destined to become closet staples and all-time faves, FP Jeans are cut for comfort without compromising on style. With flattering designs and modern styling combined with true comfort, the FP Jeans collection can be worn just about anywhere. And, with prices that range from $54 to $78, FP Jeans are a great value.

Each item in the FP Jeans collection is made from premium 10-ounce denim with just enough stretch to provide the ultimate fit, comfort and movement. The entire collection is available in two versatile Medium and Dark washes, and features details that are certain to garner a second look, such as stitching and finishing accents. Early response to the collection has already been highly favorable. According to Vernon: “FP Jeans have been very well received by our retailers, and customer previews of the collection have already generated a lot of enthusiasm. It’s an exciting new direction for us and we couldn’t be happier with the response so far.”

The FP Jeans collection will be available at stores nationwide this November and online in early December at For more information on FP Jeans, store locations, or any of the Fresh Produce collections, please visit our website, or contact Launch Marketing at 303-494-4080 and by email at launchmarketing @

About Fresh Produce Sportswear
Fresh Produce Sportswear is known for its colorful, comfortable approach to clothing. The year-round collection features apparel and accessories for women, children and Extra Fresh, a successful plus-size women’s line.

In its third decade, Fresh Produce is poised for aggressive growth in its retail, wholesale and online channels. The company has 16 company-owned stores and 11 Fresh Produce Handpicked stores nationwide and wholesales to nearly 1000 independent retailers in North America, including Nordstrom and Walt Disney stores. Fresh Produce was awarded the National Cotton Council of America’s 2003 Cotton Champion Award for natural fiber usage. The company has also been named “Top Woman-Owned Business” in Boulder, Colorado for six consecutive years.

Julie Matter
Launch Marketing
Tel. 303-494-4080
Launchmarketing @

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