Scotts Valley, CA (PRWEB) October 11, 2007
Internet marketing consultancy and training provider Market Motive today announced that Future Now principal Bryan Eisenberg and Dr. Alan Rimm-Kaufman of the Rimm-Kauffman Group have joined the Market Motive faculty.
Faculty Comprises Who's Who Of Internet Marketing
Bryan and Alan join a group of esteemed faculty that includes Stuntdubl's Todd Malicoat, SEO-PR's Greg Jarboe and Jamie O'Donnell, author of 'Web Analytics: An Hour a Day' Avinash Kaushik, ClickTracks' founder John Marshall, and Michael Stebbins, former ClickTracks VP of marketing. The Market Motive team will deliver a curriculum that efficiently teaches Internet marketing concepts and best practices.
About Bryan Eisenberg
Bryan is recognized worldwide as a leading expert on online marketing and is the author of New York Times and Wall Street Journal bestselling books, "Call to Action" and "Waiting for Your Cat to Bark".
"Bryan's knowledge of psychology and how that influences the way people buy is legendary. He brings expertise and insight that has been honed through spending hour upon hour optimizing the sites of some of the largest companies on the web. Once you have seen Bryan dissect a website and explain how each component can be improved, you will be amazed at how sites can be improved to produce more revenue." said Market Motive CTO John Marshall, "Market Motive subscribers have already benefited from the insights he provides through a special interactive site clinic. We are delighted to have his involvement."
About Alan Rimm Kaufman
Alan Rimm-Kaufman joins Market Motive faculty to teach paid search strategy and tactics. Alan speaks at events such as DMA, Shop.org, SES, and eTail; writes a monthly column for Catalog Success magazine; blogs; and lectures on direct marketing at UVA's Darden School of Business. Alan holds a doctorate in operations research from MIT. He brings an analytical, practical approach to managing paid search campaigns.
"Besides being recognized as an authority on PPC, Alan has years of experience with direct marketing as a retailer at large operations such as Crutchfield and Signet Bank, and it's this retailer perspective that makes his advice on paid search so valuable," said Michael Stebbins, Market Motive CEO, "It's all too easy to run paid search inefficiently and waste marketing dollars. It takes skill to run paid search campaigns well. We're excited Alan will be sharing his paid search expertise with our members."
How Market Motive Works: A Dual Approach
Market Motive's site, including sample members-only content, is available online at http://www.marketmotive.com. Access to the membership site costs $299 per month and provides streaming media tutorials, along with live and recorded conference calls with faculty. The membership site also allows subscribers to ask for advice specific to their particular need or situation and count on expert answers.
Learning is one part, doing is another. Market Motive also provides Internet marketing consulting and marketing services for mid- to large-sized businesses. Services include web analytics, paid search management, search engine optimization and conversion tactics.
About Market Motive
Market Motive has gathered the top minds in the online industry to teach marketers and consultants how to get the most from Internet marketing. Subscribers pay $299 per month to learn web analytics, search engine optimization, paid search and conversion techniques through videos, presentations and podcasts and direct access to the Internet Marketing Dream Team. The company also provides consulting services to select clients. Market Motive was founded in 2007 and is based in Scotts Valley, California. For more information, visit http://www.marketmotive.com or call (831) 706-2369