VistaPrint continues to expand its global reach, and has already seen success internationally in countries like Germany, Spain, and France. We expect Poland to be yet another successful marketplace for the company.
Hamilton, Bermuda (PRWEB) October 12, 2007
VistaPrint Limited (Nasdaq:VPRT), the leading online supplier of high-quality graphic design services and customized printed products to small businesses and consumers, today announced the launch of the company's nineteenth Web site. VistaPrint now offers high-quality, low-cost printed products to small businesses and consumers in Poland via a Web site that has been localized for Polish currency and language. The site will also accept local payment options and operates across a secure network to ensure privacy.
Products ordered from http://www.vistaprint.pl, as well as other sites in Europe and the Asian Pacific Rim, are produced at VistaPrint's state-of-the art production facility in Venlo, the Netherlands. Poland is the newest market for VistaPrint's continued expansion and was selected because of its growth potential and network readiness. According to Business Monitor International, Poland has consistently been growing in its embrace of e-commerce options, and VistaPrint has recognized it as a viable marketplace. In fact, Poland is the first market in the Baltic region to have a specific VistaPrint site rolled out for it thus far.
"Poland is experiencing very consistent growth in Internet usage and online purchasing, so the timing was right to bring VistaPrint's high-quality, low-cost customized printed products to those customers," said Bernard Gołko, Poland country manager for VistaPrint. "VistaPrint continues to expand its global reach, and has already seen success internationally in countries like Germany, Spain, and France. We expect Poland to be yet another successful marketplace for the company."
The company will look to Mr. Golko to manage the site. Mr. Golko brings more than five years of marketing experience to the position, including degrees in both Internet marketing and international business, and given his background possesses knowledge of the unique demographic and business landscape in Poland.
VistaPrint continues to expand into the global marketplace and the opening of a Polish Web site is indicative of this growth. For example, revenue from non-US markets comprised 32% of VistaPrint's $72.5 million in revenue for the fourth quarter of fiscal year 2007 versus 29% for the prior fiscal year fourth quarter. Fiscal year 2007's fourth quarter non-U.S. revenue grew 79% year-over-year in U.S. dollars.
Unlike costly traditional printing techniques which produce custom printed orders one at a time, VistaPrint employs patented technologies to aggregate custom orders from around the globe and to print them in groups at highly automated production facilities. This technology enables VistaPrint to deliver large volumes of high-quality, customized orders for products such as business cards, post cards, announcements and birthday party invitations simultaneously, and for a fraction of the cost of traditional graphic designers and printers.
VistaPrint's 19 Web sites are localized for languages and currencies including: Australia, Belgium, Canada, Denmark, European Union, France, Germany, Ireland, Italy, Japan, the Netherlands, New Zealand, Norway, Poland, Spain, Sweden, Switzerland, United Kingdom and the United States.
VistaPrint Limited (Nasdaq:VPRT) is the leading online supplier of high-quality graphic design services and customized printed products to small businesses and consumers. VistaPrint offers custom designed, full-color, low-cost printed products even in small quantities. Over 10 million small businesses and consumers have already chosen VistaPrint for products ranging from business cards and brochures to invitations and thank you cards. Products are printed at VistaPrint's two state-of-the-art plants in North America and Europe that total over 200,000 square feet of production space. A global company, VistaPrint employs more than 1,000 people and operates 19 localized Web sites serving over 120 countries around the world. A broad range of design options are available online at http://www.vistaprint.com. VistaPrint's printed products are satisfaction guaranteed.
VistaPrint, the VistaPrint logo and VistaPrint.com are registered trademarks of VistaPrint. All other brand and product names appearing on this announcement may be trademarks or registered trademarks of their respective holders.
This press release contains information about future expectations, plans and prospects of our management that constitute forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995, including, but not limited to, statements concerning the expected growth and development of our business and our ability to successfully attract and retain customers. Actual results may differ materially from those indicated by these forward-looking statements as a result of various important factors including, but not limited to, our ability to attract customers and to retain customers and to do so in a cost-effective manner, willingness of purchasers of graphic design services and printed products to shop online, failures of our web sites or network infrastructure, failure to maintain the prices we charge for our products and services, the inability of our manufacturing operations to meet customer demand, and other factors that are discussed in our Annual Report on Form 10-K for the year ended June 30, 2007, and other documents periodically filed with the SEC.
In addition, the statements in this press release represent our expectations and beliefs as of the date of this press release. We anticipate that subsequent events and developments may cause these expectations and beliefs to change. We specifically disclaim any obligation to update any forward-looking statements. These forward-looking statements should not be relied upon as representing our expectations or beliefs as of any date subsequent to the date of this press release.