Working with Women & Wine® and Sofitel on these events is the 'perfect pairing' for my audience who loves all things French - and certainly enjoys wine and good food. I'm looking forward to being the first author for these Reading Glasses™ events and am delighted that each of the guests will receive one of my books as a gift from Sofitel
Los Angeles, CA (PRWEB) October 12, 2007
Women & Wine®, the niche lifestyle company for lovers of wine, travel, good food and living well, has joined with partner Sofitel, the luxury brand of Accor hotels, to present Reading Glasses, a series of author readings and wine tasting events at Sofitel hotels.
"Our members are interested in meeting like-minded people to connect with while sharing a glass, enjoying delicious food and great conversation. Sofitel's offerings such as the Wine Flight Program and French sensibility makes the hotel brand an ideal partner for our first series of Reading Glasses events," said Women & Wine® CEO & Founder Julie Brosterman.
Kathleen Flinn's book, "The Sharper Your Knife The Less You Cry: Love, Laughter, and Tears at the World's Most Famous Cooking School," published by Viking, tells the story of a woman who decides to break out of the corporate mold and go to the famed Cordon Bleu cooking school in Paris. The Reading Glass series of events kicks off in Philadelphia on October 18 and continues on to Washington D.C., Miami, Los Angeles, Redwood City and ends in Chicago on November 6.
"Working with Women & Wine® and Sofitel on these events is the 'perfect pairing' for my audience who loves all things French - and certainly enjoys wine and good food. I'm looking forward to being the first author for these Reading Glasses™ events and am delighted that each of the guests will receive one of my books as a gift from Sofitel," said Flinn.
The Sofitel/Women & Wine® partnership began in August 2006 when the company was engaged to give a feminine perspective to the wine flight program being launched at the U.S. hotels and collaborated on collateral for the program producing tasting note sheets for consumers and a wine education booklet.
"We have enjoyed our relationship with Women & Wine® because they have helped us re-introduce our U.S. properties to their members throughout the U.S. who are busy professional women who care about food and wine," said Accor Vice President Craig Cunningham. "We discovered that the Women & Wine® member appreciates what Sofitel has to offer and it gives us the opportunity to market to women with a program that is compatible with their lifestyle."
Women & Wine® created a sweepstakes that will include a trip for two to Paris with three nights accommodations at Sofitel, airfare by American Airlines, select cooking classes at Cordon Bleu and a tour of Paris with Kathleen Flinn (subject to availability). Members of Women & Wine are automatically entered, but others can sign up to win on the Web site beginning October 5, 2007. Sweepstakes ends December 31, 2007, and the trip is valid throughout 2008 (subject to availability).
Sofitel: premium hotels around the world
Because no one country or city is the same, Sofitel has made each of its hotels around the world a truly unique establishment. Combining the spirit of each place with the values of modernity, refinement and absolute comfort, they are all imbued in their inimitable way with the French "art de vivre".
Whether their setting is a great business metropolis like Paris, New York or Bangkok, or nestling in the landscape in Indonesia, Polynesia or Brazil, each Sofitel hotel offers travelers a genuine haven of peace. So that each guest, for an overnight stay or longer, during a business trip or for a holiday, can enjoy the rich variety of these unique places in comfort and tranquility.
Accor, the European leader and a major global group in hotels, the global leader in services to corporate clients and public institutions, operates in nearly 100 countries with 170,000 employees.
It offers to its clients over 40 years of expertise in its two core businesses:
Accor, the European leader in hotels and tourism, and a global leader in corporate services, operates in nearly 100 countries with 170,000 employees. It offers to its individual and corporate clients 40 years of expertise in its two core businesses:
- Hotels, with the Sofitel, Pullman, Novotel, Mercure, Suitehotel, Ibis, All Seasons, Etap Hotel, Formule 1, Motel 6 and Studio 6 brands: over 4,100 hotels and 486,000 rooms in 90 countries, as well as strategically related activities, such as Lenôtre ;
- Services to corporate clients and public institutions: 23 million people in 35 countries benefit from Accor Services products - meal and food vouchers, people care, incentive and loyalty programs.