Top Auto Advertising Sales Exec Returns to BIGgross

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Top auto advertising sales executive Travis Roberts has returned to his career home.

Being back, I can appreciate the consistency and quality here, from the sales team to the relationship BIGgross maintains with our clients

Top auto advertising sales executive Travis Roberts has returned to his career home, national automotive advertising agency BIGgross to become Senior Producer.

Roberts returned to BIGgross in September to promote the national auto advertising agency's sales expansion that includes new media product development, such as Internet, e-mail, virtual business development centers, and mobile marketing, to complement the agency's automotive direct mail, print, television and radio campaigns.

"Being back, I can appreciate the consistency and quality here, from the sales team to the relationship BIGgross maintains with our clients," said Roberts. "I appreciate that we have more than one auto advertising program to offer, and we have programs to fit our clients' needs no matter what they are. What sets BIGgross apart is our understanding of the day to day dealer operations, and we are able to custom build a program that addresses every component from selling used cars to service and parts to management training. We are not just a one-trick pony."

Roberts returns to BIGgross with five years of automotive direct mail and auto advertising experience. He started in July of 2002 as a sales opener, and by the time of his departure in January of 2005, he was responsible for nearly $3-million in billing.

He left BIGgross to become partner in a direct mail company based in Scottsdale, Arizona, and expanded to Louisiana.

In August of 2005, Hurricane Katrina destroyed the operation and Roberts worked to re-establish the company, but eventually moved to Orlando to develop the company's call center.

Roberts ran into BIGgross CEO Sean Marra at an industry conference in May of 2007, and the two had a chance to catch up and talk about new business ventures. A few months later, Marra offered Roberts a Regional Sales Manager's position at BIGgross, and Roberts took it.

"I have always respected Travis's zeal for sales," Marra said. "He is a sharp and savvy businessman and his experience away from BIGgross has been an invaluable asset to our company."

About BIGgross, Inc.:
Throughout its 20-year history, BIGgross, Inc. has been a leader in innovative, auto advertising, marketing and direct mail solutions to over 5,000 franchised dealerships nationwide, introducing the first fully integrated multi-media events, national special finance marketing, and profitable turn-key events such as Drive $95©.

Source: BIGgross, Inc.

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