Moguldom Media Group Partners with Quattro Wireless to Mobilize Content

Quattro Wireless Will Create Mobile Optimized Websites and Sell Ads for Moguldom Media Group

New York (PRWEB) October 15, 2007 -- Moguldom Media Group today announced a partnership with Quattro Wireless to produce mobile-specific versions of Moguldom's celebrity gossip websites Bossip.com, Losssip.com, and Flisted.com. Quattro Wireless will also be the exclusive ad sales partner for these mobile properties.

As Web-enabled cell phones, pagers, and other devices become widespread, mobile content is growing rapidly in popularity, fueling an equally sharp rise in mobile advertising revenues. Marketers have embraced mobile devices as a uniquely effective vehicle to reach today's on-the-go consumers, spending an estimated $33.2 million this year according to research firm The Kelsey Group. This figure is expected to increase at a compound annual growth rate of 112% through 2012, when it is projected to reach $1.4 billion.

Moguldom will work with Quattro Wireless to capitalize on this vast opportunity by building and managing dedicated mobile versions of Bossip.com, Lossip.com, and Flisted.com. Quattro's GetMobile™ platform will automatically detect each visitor's mobile browser, then deliver content optimized to leverage its unique characteristics for the best possible user experience.

According to Lars Albright, Vice President of Business Development, "We look forward to working with Moguldom to deliver a premium experience to their readers through any Web-capable mobile device, as well as to help them monetize their mobile traffic by selling and targeting ads to their audience. Moguldom represents a family of sites that will translate well to the mobile environment and should attract a large audience that will be compelling to a range of advertisers."

"Quattro's outstanding reputation, financial resources, and partnerships with leading online publishing brands make them the ideal partner to mobilize our content and put latest celebrity gossip at our readers fingertips no matter where they are," said Marv Frazier, CEO, Moguldom Media Group. "Together, we will achieve the same high levels of quality and profitability for our mobile sites as their established counterparts."

About Moguldom Media Group
Moguldom Media Group is a new media company with a portfolio that includes Bossip.com, the leading celebrity gossip website serving African American consumers; Lossip.com, a similar website serving Latin American consumers; Flisted.com, which covers general celebrity gossip with a unique edge and male sensibility; and MingXingYao.com, a Mandarin-language blog covering Chinese celebrities. All Moguldom Media Group properties benefit from a favorable online advertising environment, unique credibility within the communities it serves, and strong strategic relationships.

About Quattro Wireless
Quattro Wireless brings publishers, advertisers, and wireless operators together to embrace the mobile Web. The company matches global advertisers with its network of exclusive publisher inventory. Through its GetMobile™ platform, Quattro empowers advertisers and publishers to quickly build, manage and extend their brand to the mobile channel. The result is device-optimized, dynamic mobile Web sites and mobile advertisements that provide a superior user experience and high advertising yield. Quattro Wireless was founded in 2006 by proven mobile pioneers and is headquartered in Waltham, Mass. For more information, please visit http://www.quattrowireless.com.

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