Ashland, Oregon (PRWEB) October 13, 2007
360 Interchange, an emerging company focused on ecoSolutions™, is teaming up with the hit 'green-reality' show, Living with Ed to promote its sourcing, developing, marketing and sales services for eco-friendly materials and finished goods.
360 Interchange, Inc. has signed a long-term exclusive brand license and endorsement agreement with the producers of the hit TV show, Living with Ed and the show's co-star Ed Begley Jr., which airs on Home and Garden Television (HGTV). Under the terms of the agreement, 360 Interchange will use the show's trademark and Begley's endorsement to market its eco-friendly foam and PVC replacement, ecoFoam™. Additionally, 360 Interchange will be marketing its ecoFitness™ and sustainable flooring lines of finished products utilizing Begley and the Living with Ed brand, with the ability to add products and materials as the company's scope increases. Begley has also taken an advisory board position with the company.
360 Interchange's ecoFoam™ is a direct replacement for PVC, and other plastics, that can enter production today utilizing most of the same equipment already in use in factories producing goods from other, more toxic materials. ecoFoam™ requires no heavy metals in production, such as lead; contains no chlorine or phthalates; does not give off toxic fumes, even when burned; and is 100% recyclable and degradable.
Many of the company's ecoFitness™ products are made from ecoFoam™, such as yoga mats that have superior performance to standard PVC mats without the toxic fumes and plasticizers that are associated with that material. 360 Interchange also markets and sells sustainable flooring products such as mature harvest, low/no-VOC bamboo and solid and hardwood products certified by the Forest Stewardship Council (FSC) into large retail and distribution channels throughout North America.
"We are so pleased to be working with Living with Ed and Ed Begley Jr.," said Vice President of Marketing & Business Development, Josh Bradley. "Ed has really acted as an inspiration to millions of people with his personal commitment to the planet and sustainable living. He, in conjunction with his TV show, exemplifies what is possible with everyday lifestyle choices. That is how we will make great strides to protect our planet, when we individually and collectively start making smarter decisions in our lives."
The marketing relationship will be launched efforts with the redesign of 360 Interchange's web site, http://www.360interchange.com, to be unveiled next week, on-line video materials featuring Begley and appearances by him for key trade shows.
About Living with Ed
Living with Ed features Emmy-nominated Ed Begley Jr. and his wife Rachelle Carson as they balance the Hollywood lifestyle with environmentally-conscious living. The critically acclaimed show has been a great success for HGTV, entering its second season as the series to watch for the ecologically minded. The show airs Mondays at 10:30 p.m. ET/PT.
About 360 Interchange
360 Interchange, Inc. was founded in 2004 by Bill Patridge anticipating the significant growth in high-quality, low cost production of goods in China. The company offers ecoSolutions™, a unique strategy to focus on sourcing, developing, marketing and selling eco-friendly products and materials to high-volume customers for some of the largest industries in the world. 360 Interchange is working to partner with manufacturers and buyers worldwide to find, develop and market new products that replace some of the most wide-spread, damaging materials in use today.
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