Color Expert Zara Stender Simultaneously Releases Books for Consumers, Professionals

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Color Secrets Revealed! and The Business of Color both now available as eBooks.

Color expert and interior designer, Zara Stender, has simultaneously released two ebooks on her area of expertise -- Color Secrets Revealed! and The Business of Color.

"I've spent my entire lifetime studying color and its effects on us and the way we live," says Zara, "and I'm very excited about sharing this significant body of knowledge in such an immediate, accessible format."

Can't decide on color? Terrified of an expensive mistake? Want to know more about the hidden influence color has on mood, happiness, and even health? If you're a consumer or a professional with limited knowledge of color, then Color Secrets Revealed! is for you. Zara shares her secrets for using color to make her clients' lives happier. In an easy to read and understand format, Zara helps demystify the scary subject of color.

Color in the built environment profoundly affects the way we live life. In the market place, color plays a subtle but important role in the desirability and sale of goods and services. The Business of Color is intended as a guide for the design professional. Stender's research details psychological effects of common color palettes, recommended usage and warnings. She addresses color and its relationship to high end markets, Feng Shui, children, meditation, travel, power in the boardroom, cultural influences, buying, selling and more.

Zara Stender, Chairholder, CMG, IDS, Allied ASID, is a California Certified Interior Designer. An active member of the Color Marketing Group, she serves as Chairwoman for the Western Region 2007 and sits on the Advisory Board of STIR Magazine, the Sherwin-Williams publication for architects and designers. Zara is a member of the Board of Directors for the California Council for Interior Design Certification (CCIDC). Her columns and articles are published in many local, national and international publications, and she often lectures on trends in color and interior design. Zara's column, Ask the Designer, appears regularly in the Reno Gazette-Journal and the Sacramento Bee.

Color Secrets Revealed! is priced at $24.95 and The Business of Color is $49.95. Both are available at


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