York Region Residents Have a New Way to Stay on Top of Events of Personal Interest in Their Communities

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POP (Personal Online Planner) makes its debut at yorkregion.com, enabling users to login and receive a comprehensive calendar of events tailored to their interests.

POP (Personal Online Planner), the latest feature on http://www.yorkregion.com in an information-rich calendar and planner that is tailored to each user's unique interests.

POP (http://www.pop.yorkregion.com) is a free, fully-customized organizational tool that continually populates itself with local events and happenings according to each user's preferences, such as type of event, price range and distance from home. Users can receive information on everything from blood donation clinics to sports team registration days, plus notifications of offers and promotions to save money.

"A few mouse clicks is all it takes to set up a personal profile. Then users can log in at their leisure and see what's going on in their York Region neighbourhood that might be of interest to their families," says John Futhey, Director of Interactive Media for http://www.yorkregion.com.

POP also presents a great opportunity for businesses and organizations to post events to a targeted, captive audience. Each event is automatically posted on the personal calendars of all parties who have indicated an interest in that area. "Instead of sending out a mass mailing and hoping for a 2 percent return, you're sending out a message to qualified recipients who are the most likely to show up," says Futhey.

"POP is permission-based marketing that combines the power of the Internet with the specific needs of the individual," says Futhey. "Web users get enough spam and email that they don't want. We want to give them what they are looking for. POP is another way that yorkregion.com is working to be a user-friendly, point of convergence for residents, businesses and organizations in York Region communities."    

http://www.yorkregion.com is a website serving the residents and businesses in the York Region communities of Aurora, East Gwillimbury, Georgina including Keswick, King, Markham, Newmarket, Richmond Hill, Vaughan including Maple and Woodbridge and Whitchurch-Stouffville. Yorkregion.com is packed with community-oriented information including local attractions, events and things to do, places to stay, daily updated news, classified ads, movie listings and other information on York Region communities. The York Region Media Group is a division of Metroland Media Group Ltd.

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John Futhey

John Futhey
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