New Webinar From eBizITPA Explores the Art and Science of E-Mail Marketing

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The Center for eBusiness and Advanced IT (eBizITPA) is debuting its new Webinar, "The Art and Science of E-Mail Marketing," at 2 p.m. on October 25, 2007. In "The Art and Science of E-mail Marketing," attendees will learn how to combine engaging message tactics with established procedures to create e-mail messages that are meaningful and important to their target audience.

The Center for eBusiness and Advanced Information Technology (eBizITPA) is debuting its new Webinar, "The Art and Science of E-Mail Marketing," at 2 p.m. on October 25, 2007.

In order to craft an effective e-mail marketing campaign, you must carefully balance the needs of your audience, the message you want to communicate, and the technology that allows you to manage the interaction. In order to increase your response rate, you must ensure that your e-mail has all of the correct items in place - appealing subject lines, exciting graphics, inspiring content, clear call-to-actions and tempting offers. Art is all about form and content, and like art, your e-mails must inspire your audience to perform your end goal.

However, unlike art, there are certain guidelines that have been tested, measured and proven that you must follow in order to ensure your message reaches your audience. This is the science behind e-mail marketing and it includes things such as: acquisition and message strategy, customer segmentation, relevancy and deliverability.

In "The Art and Science of E-mail Marketing," attendees will learn how to combine engaging message tactics with established procedures to create e-mail messages that are meaningful and important to their target audience.

Instructor Ross Kramer is President and Chief Executive Officer of Listrak LLC, an e-mail marketing service provider with more than 200 clients in the United States, Europe and the Middle East.

The registration fee for this Webinar is $65. Requirements to participate include: a high speed Internet connection and a separate telephone line for the audio portion of the presentation. eBizITPA encourages more than one person in the same office to participate in the Webinar under a single registration. Registration can be completed online at http://www.ebizitpa.org or by calling (814) 898-6500.

The Center for eBusiness and Advanced Information Technology (eBizITPA), headquartered in Erie, Pa., is a statewide Ben Franklin Technology Development Authority Initiative, designed to help Pennsylvania enterprises understand and use information technology and e-business tools.

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