KDJ Advertising Launches New Multimedia Campaign for North Fork Bank's Free Checking/Debit Perks Program

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KDJ Advertising, LLC, a full-service agency with offices on Long Island and in Manhattan, will launch a comprehensive advertising campaign for North Fork Bank's DebitPerks®, a rewards program available to consumers who open a free checking account with North Fork Bank. Themed with the headline "Free Checking Has Its Perks," the new campaign - which breaks on October 1 - includes print, radio, online, outdoor, collateral and in-branch signage.

Free Checking Has Its Perks

KDJ Advertising, LLC, a full-service agency with offices on Long Island and in Manhattan, will launch a comprehensive advertising campaign for North Fork Bank's DebitPerks®, a rewards program available to consumers who open a free checking account with North Fork Bank. Themed with the headline "Free Checking Has Its Perks," the new campaign - which breaks on October 1 - includes print, radio, online, outdoor, collateral and in-branch signage.

Featuring bold colors and graphics, the new campaign illustrates the three categories of rewards - travel, merchandise and gift cards - that consumers can earn with DebitPerks® points they accumulate by making purchases with the NFB Express Check Debit Card they receive upon opening a North Fork Bank free checking account.

"Some of KDJ's most successful work for North Fork Bank has involved product-driven consumer campaigns, so the opportunity to launch a major consumer-oriented product will allow us to showcase both our creative talents and our ability to generate new accounts for North Fork," said Tom Score, president of KDJ Advertising. "The new campaign is also a great way to begin working more closely with Capital One."

http://www.kdjadvertising.com and its strategic partners provide services across the spectrum of marketing communications, including branding, advertising, public relations, website development, presentations and more.

North Fork Bank is a division of Capital One, N.A.

For further information, please contact Tom Score at KDJ Advertising, LLC: 631-348-7474.

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TOM SCORE
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