TubeMogul Secures Seed Investment from NetService Ventures

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Investor leads round of funding for the online video analytics and distribution company.

TubeMogul, the online video analytics and distribution company, today announced that it has received seed funding from NetService Ventures Group. The funds will be used to advance TubeMogul's rapid growth, expand business development and marketing efforts, and accelerate development of new services for its subscribers.

Founded in 2006 by online video buffs who met while in graduate school at UC Berkeley, TubeMogul's objective from the start has been to empower online video creators, advertisers and the online video industry by providing publishing tools and insightful, easy to interpret analytics.
TubeMogul's services are used by video creators who are sick of wasting hours uploading their work one-by-one, and then tracking each video's performance individually. With TubeMogul, video creators, advertisers and marketers upload videos once and TubeMogul deploys them to as many of the top video sharing sites the creators chooses. TubeMogul's integrated analytics then provide a single source of metrics on where, when, and how often the videos are viewed.

"TubeMogul is addressing real pain-points that creators of web video experience every day, and these services are equally valuable to advertisers and digital marketing companies," said Ethan Stock, NSV partner and Zvents CEO. "We're very impressed with TubeMogul's management team and their near-instant leadership in the space, where they're tackling some of the market's most challenging issues."

Added Paul Martino, CEO of Aggregate Knowledge, a NSV funded company, and co-investor in the round: "The TubeMogul guys do what they say they're going to do. And from my experience, in an industry growing as rapidly as online video, with a clear need for aggregate measurement across channels, that's a recipe for success."

Brett Wilson, TubeMogul CEO, said the Net Service Ventures team is exactly what his team was looking for in investors. "For our stage of development as a company, we're getting a dream team of advisors with NSV."

About NetService Ventures Group
NetService Ventures Group is a consulting and seed investment firm based in Menlo Park, California. Its partnership has deep experience in software, telecom, wireless, and Internet companies. The firm provides strategic advisory services to multinational telecom and media firms, and seed funds startups in consumer and enterprise mobile and internet services. For more information: http://www.nsv.com

About TubeMogul
TubeMogul is an online video analytics company serving publishers large and small who need independent information about video performance on the Web's top video sharing sites. TubeMogul's analytic technology aggregates video-viewing data from a growing list of the top sharing sites to give publishers improved understanding of when, where and how often videos are watched, track and compare what's hot and what's not, measure the impact of marketing campaigns, gather competitive intelligence, and share the data with colleagues.

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Mark Rotblat
TubeMogul
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