Click costs tend to go up at the end of the month because many lead providers are buying more leads at that time. Click costs also vary depending on the time of day
Columbus, OH (PRWEB) October 15, 2007
Auto Dealer Traffic, Inc., a premier search engine marketing company, announced today the introduction of Market Share Reports for automotive dealers. The new, advanced reports allow dealers to view the percentage of market share in their area that their web site is receiving as a result of Pay-Per-Click (PPC) ads. Auto Dealer Traffic is the only search engine marketing company to be able to provide these figures due to its proprietary tracking software and status as elite partner with leading search engines such as Google, Yahoo! and MSN.
"One of the biggest support issues from dealers that we report is that they don't see their web sites in the PPC listings as a result of a search," said Todd Swickard, President and CEO of Auto Dealer Traffic. "These reports will explain exactly why and how that happens, with graphs to illustrate."
In addition to the number of click-throughs and conversion rates that standard reports provide, the Market Share Report shows dealers how long their web site appeared in the PPC results page before the budget ran out, as well as the total percentage of market share that viewed the ad. The report also shows how many total searches for particular key words were conducted in that area, how much the average per-click costs for key terms are in the area, and whether the volume of searches in the area is increasing or decreasing. "No other automotive search companies publish this information or have the capability to pull these numbers to share with dealers," said Swickard.
The reports allow dealers to track PPC cost trends as they vary throughout the day and month. "Click costs tend to go up at the end of the month because many lead providers are buying more leads at that time. Click costs also vary depending on the time of day," said Swickard. "The report will display those trends which helps dealers understand why they need to adjust their budgets at certain times."
Based on all the information captured by Auto Dealer Traffic's proprietary tracking software, the report calculates how much dealers need to spend in order to capture 75% or 90% or however much of the market share they want to capture.
"SEM budget figures are not something we pull out of the air and this report explains to dealers exactly what that number buys them," said Swickard. Dealers will be able to view exactly how
much market share $1,800 a month buys them versus $3,800 a month.
The Market Share Reports will help dealers plan their PPC budgets according to when most consumers are shopping for certain key terms. And, if they follow the reports' recommendations and decide to increase their PPC budget to capture more market share, they will be able to closely monitor exactly how much more market share that budget bought them.
Auto Dealer Traffic provides dealers with comprehensive search engine marketing programs, including Pay-Per-Click (PPC) and Search Engine Optimization (SEO) campaigns. The company's proprietary software can work with any existing web site platform. ADT's dealer customers are consistently top-ranked on the leading search engine sites, including Google, Yahoo! and MSN.
About Auto Dealer Traffic Inc: (http://www.autodealertraffic.com)
Auto Dealer Traffic, Inc. is an internet and search engine marketing company headquartered in Columbus, Ohio. Auto Dealer Traffic specializes in routing automotive consumer traffic to web sites and has been an industry leader since 2001. It is a Google certified company, as well as being certified partners of Yahoo! and MSN. Auto Dealer Traffic's proprietary software and SEM strategies are the most effective methods available for increasing traffic to web sites and generating more leads. For additional information, please visit http://www.autodealertraffic.com.
For additional information contact:
Carter West Public Relations
President & CEO
Auto Dealer Traffic