Scentuelle Sex Patch Launches into US Mainstream

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Walgreens placement a huge boost to Scent Therapy product line.

The Sense of Smell Lab, a division of The Orion Group Ltd., announced today that Walgreens, the largest pharmacy chain in the US, will carry the company's signature product, Scentuelle, on Walgreens.com. Scentuelle is the world's first aromachology patch developed to increase sexual response and has been available in the UK for the past two years.

"We are very excited about the vote of confidence in our revolutionary technology," said Linda Ryan, President of The Sense of Smell Lab, a world leader in developing products that use the sense of smell to influence behavior. "Sexual health is a growing concern, especially with Baby boomers facing the 'use it or lose it' proposition. It's great to know that major retail players, such as Walgreens, are responding to the sexual wellness needs of aging consumers."

Don Cohen of OneUp Innovation, the company behind the successful Liberator (http://www.liberator.com) bedroom adventure gear, was instrumental in brokering the agreement. OneUp Innovation has been actively working with major retailers to build shelf space for sexual health products and determined that Scentuelle, which is also available from Liberator.com, fits very comfortably with the company's vision of bringing sexual enhancement products to the mainstream.

Scentuelle was developed in the U.K. in response to the growing problem of a loss of sexual desire, especially in women. The non transdermal patch is infused with a sophisticated scent that mimics dopamine, the body's natural feel good hormone. Scentuelle is delivered directly to the nose of the user when it is inhaled. The small, transparent patch is non invasive and has no reported side effects.

The Sense of Smell Lab is a pioneer in fusing science and nature to develop products for health and wellness using our sense of smell. Their innovative Scent Therapy products use lab-engineered scent molecules blended with essential oils to enhance moods and influence behavior.

Scentuelle is also available from the company's website at: http://www.scentuellepatch.com

For more information, contact The Orion Group Ltd.

Luke Vorstermans, Manager Business Development
Tel 888 412-1067
http://www.scentuellepatch.com

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LUKE VORSTERMANS
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