Beverly Hills, CA (PRWEB) October 15, 2007
Top hip hop clothing label debuts their Fall/Winter '07 Collection featuring eight new styles and for the first time ever, the designs are available online.
In 1990, the Hip Hop & DJ scene was breaking through the underground with a relentless pounding drive to put out original and powerful music. Hip Hop then proceeded not only to push social boundaries but as well explore the ideas of remixing and sampling. These new ideas and territories created a new modern platform for fashion and cultural expression. Born from this raw and creative ambition was Wite T.
With roots existing solely from the depths of the underground hip hop community, Wite T represents the clean, simplistic, rhythmical style expressed in the powerful music of hip hop. Today, larger names from main stream hip hop and rap have caught wind of this and driven this company into the lime light;putting out a huge demand for artistic stylings of WiteT.
The creative force behind WiteT comes from a collective group of underground design labs. The belief that music and fashion come together in the form of WiteT, the designers that work in these labs are dedicated to never selling out or opting for the trend of the moment. Marin Howarth is the lead project manager and speaks for the teams she works with talks about the meaning of wearing a WiteT.
"Fashion is an expression, it is not only something to cover your skin in but something that should feel like it IS your skin, expressing the creativity inside each and every person who wears a witeT. It is a simple, fresh style that says, 'You do you, I'm me' - without funky colors, meaingless graphics or looms of fruit. Throwing a witeT on your back is like carrying the truest individual and musical expression on your shoulders."
After bringing in the the top designers from around the world, WiteT gave the underground design labs a monumental challenge, to create new and fresh designs for the renowned shirts without loosing any of the classic and pure ideas on which WiteT was founded. WiteT has finally chosen eight designs which they will release on their website (http://www.witeT.com) this month. The eight styles are divided up into four collections, WiteT's original and unwavering "Classic Couture," the musically inspired "Wite Noise," the entrepenurial dreams of "Pure Ambition," and the eclectic modern art of "True Form."
The result of all this artistic and creative energy expresses the message of WiteT, clean and artistic, free of the trend of the moment, which makes WiteT's always a classic.
The collections and more information can be viewed on http://www.witeT.com.