Cornelius Releases Book on Communications Strategies for Small Business

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Avoiding the pitfalls that most businesses make in their marketing communications is bad for big businesses and a killer for small businesses. The title of this new release eBook says it all, "How to Avoid Failure: Communications Strategies that Sell!" The author is Roger D. Cornelius, a 35 year veteran of the marketing communications business. He has written an easily read and understood strategic guide filled with practical applications and anecdotes to help the entrepreneur or corporate manager gain a better control of their communications' budget.

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Roger Cornelius, marketing communications consultant, speaker, instructor and author announces the release of his first non-fiction e-book titled, "How to Avoid Failure: Communications Strategies that Sell." An expert at the function and application of integrated marketing communications, Mr. Cornelius has spent more than 35 years consulting with, and producing promotional communications for a wide range of clients through his company, Cornelius Communications. "In that span of time, I've seen brilliance, ignorance and some decisions that defy logic by clients toward their own marketing goals…in other words, sheer stupidity. After being underfinanced, the biggest small business killer is making stupid mistakes in their marketing and marketing communications decisions. This book was written to help stop those fatal communications errors."

"How to Avoid Failure: Communications Strategies that Sell" also focuses on that which Cornelius believes to be the key element in marketing strategies for small and medium businesses - Profitable sales. "If you're Coca Cola, General Mills, or 3M, then worry about differentiation. If you're not among the top 500 companies, your needs are simpler, yet most companies get hung up in complex strategies that lead nowhere. Keep the goal simple: Sell profitably. Then set your communications strategies accordingly."

Known for not pulling his punches, Cornelius said, "Unlike most other boutique shops, I'd rather resign an account than be a party to playing to the client's ego. When a client hires me, they get my honest appraisal of the situation and it's most effective, and probable solution, regardless of the marketing communications involved. Small agencies rarely walk away from an opportunity to take the client's money. They will produce exactly what the client wants to see regardless of the effect it will have on the client's bottom line, because it is their primary concern to keep their own shop busy. That's why I stopped producing ads. To consult and produce at the same time is a conflict of interest."

"How to Avoid Failure: Communications Strategies that Sell" is currently available on Cornelius Communications' website, for $29.95 downloaded directly to your email address. For more information about How to Avoid Failure, or Mr. Cornelius, contact him through the website.


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Roger Cornelius

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