Singapore Shopping Portal Shopping.sg Launch with Shopping Recommendations Newsletter

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A popular shopping portal in Singapore has announced their official launch, featuring discounts and information about the shopping scene in Singapore. The portal provides a useful resource for shoppers in Singapore to find discounts, and also provides a platform for retailers to publicize their products and services.

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A popular Shopping portal in Singapore, Shopping.sg (http://www.shopping.sg), has announced their official launch. The Shopping portal features information about the shopping scene in Singapore, and a shopping recommendations newsletter, where shoppers can find deep discounts on retail products.

Shoppers in Singapore and visiting tourists who are hungry to know where to find retail discounts can subscribe to the shopping deals newsletter for free, and retailers on the other hand, are encouraged to submit their offers to be put up at the portal, so more people will learn about the savings they can make when they purchase at the right time. Regular visitors also stand a chance to win every month in a lucky draw, with prizes like spa packages and shopping vouchers.

"This will not only help consumers in Singapore find better deals in their daily shopping, but what we want to do ultimately is to promote Singapore as a shopping city," said Mr TC Yeap, co-founder and marketing strategist for the popular Shopping portal. "Many retail shops have limited reach, since most of the marketing is done offline, and because of that, who knows, there may be people who are looking to buy an item, but just cannot find a shop selling it."

The portal targets to help retailers to better market and build awareness about their promotions, by tapping on on-line searches. By aggregating information and presenting this information to the right crowd, shoppers in Singapore can now use this as a useful resource, to find where they should go for their weekend shopping.

For example, the portal features a mobile phone price watch segment, which lists the latest prices for the mobile phones sold by major phone service providers. When visitors arrive in this segment, they will immediately know where to go to get a better deal.

Unlike a normal shop directory listing that is found in many other shopping portals in Singapore, Shopping.sg allows the retail shops to write more about themselves, express their unique selling propositions and elaborate on the items which they sell.

Because Shopping.sg has established a good market position by targeting the ever discount hungry shoppers in Singapore, it is expected that retailers will be able to increase their sales quickly through a featured article on the portal.

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