Box Tops for Education School Fundraising Program Give 200 Million Reasons to Celebrate the New School Year

Share Article

The Box Tops for Education program reaches $200 million; program clips along as the school fundraising program raises more dollars to do more good things.

Participating in Box Tops makes sense for today’s schools that are looking for a great way to generate extra funds

Past News Releases


Math question: How much cash have students, parents and teachers at more than 100,000 schools earned by clipping close to 2 billion Box Tops coupons for school fundraising over the last 11 years? Answer: $200 million … and counting!

The counting continues this fall as America’s schools prepare to put the successful Box Tops for Education school fundraising program to work again. Dollars earned enable participating schools to purchase needed items for their classrooms¯from laptops and library books to field trips and playgrounds. Popular products made by General Mills, SC Johnson, Kimberly-Clark, and Pactiv print coupons, valued at 10¢ each, on popular brands including Cheerios®, Nature Valley®, Pillsbury®, Yoplait®, Ziploc®, Kleenex®, Huggies®, and Hefty®.

“Participating in Box Tops makes sense for today’s schools that are looking for a great way to generate extra funds,” explained Cherryl D'Cunha, Manager for Box Tops for Education. “We’re very proud to be a part of America’s classrooms. Our total effort of $200 million is a significant milestone, and we’re already looking ahead to the next wave of success stories that are happening in communities around the country. You too can help; sign up to support your schools at”

With more than 65 percent of America’s K-8 schools currently enrolled in the Box Tops school fundraising program, parents and kids simply cut out the coupon from participating brand packages and their school redeems them for cash. Participating schools can also earn money from retail purchases made at the online Box Tops Marketplace at, or buying books through Box Tops Book Club.

For more information on Box Tops for Education, or to see a complete listing of products bearing the Box Tops logo, visit

About Box Tops for Education
The Box Tops for Education program began in 1996, as more and more schools struggled to make ends meet. Each year, all enrolled schools receive a complete program kit (written in English and Spanish) to help them build their own comprehensive school fundraising campaign. Most schools designate a program coordinator to develop ways to encourage students, parents, school staff and community members to clip Box Tops from participating products and bring them to school.

After the collected Box Tops are sent in to General Mills, the school receives a check, equivalent to 10 cents for every Box Top redeemed. Schools can earn up to $60,000 per year, up to $20,000 respectively from the Clip, Shop and Book Club program components, to spend on anything they choose. Thousands of schools have used the cash from Box Tops for Education to purchase items such as computers and computer software, library books, art supplies and playground equipment.

Box Tops for Education is open to any accredited public, private, or parochial schools for grades K-8 in the United States that have a 501(c)(3) or 509(a)(1) tax-exempt designation and to any United States military schools, for grades K-8, worldwide. The program is also available to accredited home school associations, K-8, in the United States that have a 501(c)(3) or 509 (a)(1) tax-exempt designation and have 15 or more students.

Kristen Goldberg
General Mills


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Kristen Goldberg
Visit website