Los Angeles, CA (PRWEB) October 17, 2007
A new group of drug-resistant "superbugs" is attacking America, and we're losing the battle. Potentially deadly bacteria - Staphylococcus aureus (MRSA), Vancomycin-resistant enterococci (VRE), Clostridium difficile (C. difficile) and Group A streptococcus (GAS - instigator of the so-called flesh-eating disease), among others - have moved beyond crowded, unsanitary breeding grounds such as skid row and prisons and are now infecting our hospitals, gyms, day care centers and homes.
"Everybody in the community can be at risk," according to a spokesperson for the Atlanta-based Centers for Disease Control and Prevention, quoted in a recent article for National Geographic News. And virtually anywhere close contact, improper hygiene, and shared items such as toys, implements and exercise equipment are to found can endanger ordinary people and their families.
Hand-washing and alcohol-based body sanitizers have been, up until now, the sole means of personal protection. But a new product on the market, PURE Instant Sanitizer, goes these considerably better, offering a formula that exceeds even FDA safety standards, killing 99.9% of disease-causing bacteria and fungus - including Staph, ringworm, warts and hepatitis - within 15 seconds of application.
The Growing Need
Several years ago, Adam Page and Garrett Olgin, co-owners of a chain of martial arts facilities in the Los Angeles area, realized that bacterial and fungal infections were starting to affect their and other gym owners' clientele.
"Sanitizing the facility wasn't the answer," Page says, "because people carried the bacteria on their bodies. We spent months searching for and trying out different products, but we couldn't find one that was both convenient to use and didn't contain alcohol."
Alcohol-based cleansers, the partners learned, were not only unpleasant, since they tend to dry out and irritate the skin with repeated application, as well as sting on contact with small cuts and abrasions, they also have been proven in several scientific studies to actually contribute to the spread of bacteria.
"When the skin dries, small cracks form," explains Page. "These allow increased ingress to germs. Since the killing properties of alcohol evaporate as soon as it is applied, bacteria and fungus are given an even better chance to spread."
Several manufacturers of alcohol-based sanitizers try to counteract this drying side-effect by adding emollients, such as Aloe Vera, to their products. While such emollients do soothe the skin, they can grow uncomfortably sticky over time. Worse, this tackiness can act as a "germ magnet," picking up fresh infections from new skin and surface contacts.
The Winning Formula
Page and Olgin finally found an antimicrobial formula developed by healthcare professionals specifically for diabetics and other specialized medical cases. The partners bought the rights to the formula's public usage, repackaged it for ease of application, and renamed their new product PURE Instant Sanitizer.
Unlike regular alcohol-based sanitizers, PURE does not burn and sting small cuts, bruises and scrapes - indeed; it has a soothing effect on them and helps speed healing as well. It does not strip skin of natural oils, leaving it susceptible to cracking. Instead, it acts as its own emollient, actually leaving the skin cleaner and softer with repeated use, with no sticky residue. PURE is also hypo-allergenic, and safe for all ages and body parts.
Best of all, PURE's germ-killing properties improve with repeated use, continuing to shield the body even after the product itself has been absorbed through the skin. Although the formula is a close-kept secret, one of PURE's main ingredients is Benzalkonium chloride (BAC), an antiseptic that has been used by the medical community for over 60 years. It is so safe for humans that the FDA has approved it as a germ-killing ingredient in mouthwashes.
In the battle against modern superbugs, PURE Instant Sanitizer acts as invisible, invincible body armour. Whether active in athletics, the medical community, or just plain worried about your own and your family's protection, PURE represents America's first, best line of defense - pure and simple.
# # #