Our ability to straddle both the creative side as well as the technical side of projects provides unique capabilities to make innovative, high technology solutions real at the decision point
Columbus, OH (PRWEB) October 17, 2007
Interactive retail display company, Rivet Digital, gathers extensive consumer insights at the decision point for consumer packaged goods companies with their interactive kiosks and integrated digital signage technology.
In celebration of Rivet Digital's new site launch, this retail display company tested their consumer research capabilities by polling site visitors on their consumer preferences. Visitors to the newly re-designed Rivet Digital website were invited to participate in an online survey.
- Budweiser was voted best beer commercials, Miller trailing in second place
- 75% of the Rivet Digital participants think Britney Spears cannot make a comeback.
- Seinfeld was voted as the best NBC comedy of all time with The Office in second. Other top runners were Friends, Cheers, and Scrubs.
- 84% of the participants would not want to know how and when they would die.
- 79% chose the iPhone over the Treo
- Over three quarters would rather download a song for free
- 95% think men should not wear makeup
- If they were forced to choose, 68% would chose the Internet over TV
- 88% would not marry someone just for money
By combining relevant experience and innovative thinking, Rivet Digital enables brands and their agencies to successfully deploy interactive kiosks or digital signage solutions which deliver meaningful product information while at the same time providing unique insights about the consumer and their interests around specific products or categories.
Rivet Digital's interactive kiosks and digital signage blend traditional media with newer, more targeted retail solutions. "Our goal is to help clients bring affordable and effective technology into the store so that it aligns with retailer, category, brand and consumer expectations," says Michael Doran, Rivet Digital's, Vice President of Marketing. "Retail 2.0 is about collecting real, interactive consumer data directly from a retail store at the decision point."
With interactive kiosks, Rivet Digital creates an engaging experience for consumers while at the same time harvesting key consumer insights to make better overall marketing decisions. Digital signage displays are able to collect data prior to the point of purchase and react to that data to increase sales.
To execute projects, Rivet Digital combines integrated disciplines including strategic, creative and technical capabilities. By working directly with ad agencies and brands partners, their creative concepts and ideas are brought to life in ways that are scalable, repeatable and sustainable.
"Our ability to straddle both the creative side as well as the technical side of projects provides unique capabilities to make innovative, high technology solutions real at the decision point," explains Doran.
Rivet Digital integrates interactive kiosks and retail display technology to provide meaningful product information and gather unique consumer insights. Operational retail issues and the challenges of engaging a consumer in a retail environment are at the forefront of Rivet Digital's integrated digital signage technology. The real world experience combined with consumer insight provides a foundation for the successful deployment of an interactive kiosk or digital signage project for retail display.
About Rivet Digital
Rivet Digital's roots include strategic consulting, high impact audio/ visual solutions, custom system software programming, creative development and supply chain management. The integrated digital signage technology service includes all or part of the desired solution. As a service based organization, the goal is to simplify the clients' lives by leveraging experience of designing, manufacturing, and supporting integrated high technology interactive kiosks and digital signage for retail displays.
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